About fnel
fnel is a funnel analytics tool engineered for the modern builder's iterative workflow. It is purpose-built for solo founders, indie hackers, and early-stage startups who need clarity, not complexity. The core mission is to eliminate the guesswork from user conversion by providing laser-focused insights into where and why users drop off in your critical flows. Unlike traditional, bloated analytics platforms that demand complex integrations and endless dashboard configuration, fnel distills analytics down to its most actionable form: real-time funnel visualization. With a single line of code, you can start tracking events and immediately see a live map of your user's journey. This direct feedback loop is designed for speed and simplicity, allowing you to spend less time wrestling with tools and more time implementing improvements. Whether you're validating a new product idea, optimizing a side project, or scaling your first SaaS, fnel provides the essential data to make informed decisions quickly. It embodies a philosophy of continuous, data-driven iteration—helping you identify leaks, test fixes, and systematically improve conversion rates in a cycle of perpetual refinement. It's the lightweight, developer-friendly ally that grows with you from first user to sustainable growth.
Features of fnel
Real-Time Funnel Visualization
See exactly where users abandon your process the moment it happens. fnel provides instant, visual funnel charts that map each step of your user journey, from initial landing to final conversion. This live dashboard eliminates the lag of traditional analytics, giving you a clear, immediate picture of drop-off points. You can watch conversions flow in real-time, enabling you to react and optimize without delay, turning insights into action within the same development cycle.
One-Line Code Integration
Get started in minutes, not days. fnel is designed for maximum developer velocity with minimal setup overhead. By adding just one snippet of code to your project, you automatically begin collecting funnel data. There's no complex schema design, no tedious event planning sessions, and no configuration maze. This frictionless setup ensures you can instrument your key flows immediately and start the improvement cycle from day one.
Smart Drop-Off Detection
Move from manual analysis to automated insight. fnel's system continuously monitors your funnel performance and automatically flags steps with unusually high abandonment rates. You receive clear alerts highlighting potential problem areas, such as a sudden 40% drop at a payment page. This proactive detection saves you hours of digging through data and directs your attention to the most critical leaks that need fixing in your next iteration.
A/B Test Validation at the Funnel Level
Measure what truly matters for conversion. Beyond surface-level clicks, fnel allows you to compare A/B test variants based on their performance at each specific step of your funnel. See which pricing page variant leads more users to the checkout, or which signup flow yields higher activation rates. This step-level validation provides statistically significant confidence scores, ensuring your optimization efforts are grounded in solid funnel improvement, not vanity metrics.
Use Cases of fnel
SaaS Signup Flow Optimization
Track and refine the complete user onboarding journey for your software product. Monitor key steps like landing page visit, signup form submission, email verification, initial onboarding, and feature activation. fnel helps you pinpoint where potential customers lose interest—whether it's a confusing form, a slow verification process, or a lackluster first-run experience—so you can iteratively streamline the path to becoming a paying, active user.
E-commerce Checkout Abandonment Analysis
Visualize and fix leaks in your online store's purchase funnel. Follow the customer journey from adding an item to the cart, through shipping information input, to the payment page and final order confirmation. By identifying the exact step where shoppers abandon their carts (e.g., unexpected shipping costs or a cumbersome payment form), you can make targeted improvements to recover lost sales and boost your overall conversion rate.
Agency Lead Generation Funnel Tracking
Prove the ROI of your marketing campaigns by tracking lead quality, not just quantity. Map the journey from a potential client submitting a contact form, through your qualification process, to the critical step of booking a discovery call. fnel enables you to see which marketing channels or ad copies deliver leads that actually move through your sales funnel, allowing for continuous optimization of your client acquisition strategy.
Mobile App Onboarding Improvement
Enhance user retention from the first launch. Define a funnel for your mobile app that tracks events like app install, account creation, tutorial completion, and first key action taken. Use fnel to see where new users disengage during the critical first-time experience. This insight allows for rapid, iterative testing of different onboarding flows, UI tweaks, or feature introductions to improve activation and long-term user engagement.
Frequently Asked Questions
How is fnel different from Google Analytics or Mixpanel?
fnel is purpose-built for a single, critical task: understanding funnel drop-offs with speed and simplicity. Unlike GA or Mixpanel, which are powerful but broad platforms requiring significant setup and interpretation, fnel delivers step-by-step funnel insights out of the box with one line of code. There are no complex schemas to define and no noisy dashboards to navigate. It's designed for founders who need immediate, actionable answers to "Where are my users leaving?" so they can enter a cycle of continuous improvement without the overhead.
Is there a free plan to get started?
Absolutely. fnel offers a Free Starter plan specifically for validation and early iteration. It includes up to 5,000 events per month and allows you to track up to 3 key funnels. You get full access to the real-time dashboard and basic drop-off analysis. There's no credit card required to start, allowing you to integrate, test, and see value immediately. You can upgrade to a paid plan as your needs grow and your optimization cycles demand more data and advanced features.
What does the Pro plan include?
The Pro plan is designed for founders who are serious about systematic growth and continuous optimization. For $12 per month (or $9.99/month when billed annually), it includes up to 100,000 events, unlimited funnel tracking, and the full real-time analytics dashboard. You also get advanced drop-off analysis, the ability to export your data (CSV/JSON) for deeper review, and priority support. It provides all the tools needed to refine your product's conversion engine iteratively.
What is included in the Lifetime Access offer?
The Lifetime Access offer is a one-time payment of $179 (a significant discount from the standard price) that grants you permanent access to the Pro plan features. This includes unlimited funnel tracking, advanced analytics, data exports, and priority support—with no monthly fees ever. You also receive lifetime updates and early access to new features. It's ideal for builders committed to the long-term, iterative improvement of their projects and who prefer a simple, predictable cost structure.
