anewera

anewera is a purpose-built infrastructure platform that makes businesses visible, understandable, and contactable for AI agents. In the rapidly evolving agentic era, traditional business directories and websites are opaque to machines. AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot can read text, but they struggle to extract structured context like what services a company offers, which regions it serves, and how to initiate contact. anewera solves this by creating an agent-ready profile for each company. This profile includes machine-readable files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These standardized formats allow AI agents to find a business, understand its offerings, and contact it through permissioned actions like requesting a rate, a quote, a meeting, or a callback. Private recipient details remain hidden; every contact runs through published, approved actions. anewera is a deliberately curated, agent-readable business directory, with a German-language Swiss layer at anewera.ch. The platform serves businesses of all sizes that want to be found and contacted by the growing number of AI-powered assistants and autonomous agents. Its core value proposition is turning a company from being invisible to machines into being readable, findable, and contactable. The platform verifies every profile through two distinct paths: paid entries verify themselves through active payment, and free entries are verified through a personal call. This curation ensures the directory remains spam-free and trustworthy for AI agents. The continuous improvement cycle is built into the product: companies can check their current agent readiness in about 60 seconds, then iteratively refine their profile to improve how AI systems perceive and recommend them. anewera is not just a directory; it is the infrastructure that bridges the gap between human-readable business websites and the machine-readable world of AI agents.

Agent-Ready Profile Generation

anewera automatically generates a complete set of machine-readable files for each business profile. These include llms.txt, which provides a concise text summary for large language models; agent.json, which structures the company's services, regions, and contact permissions in JSON format; agent.md, a markdown version of the same data; and a live MCP or webMCP endpoint that allows AI agents to interact programmatically. This feature transforms a standard website into a structured data source that AI systems can parse instantly. The generation process is iterative: after the initial creation, companies can refine their profile based on the analysis results, continuously improving how AI agents perceive them. The profile is live immediately upon verification, meaning that within minutes of signing up, a business becomes readable by ChatGPT, Claude, Gemini, and other major AI platforms.

Permissioned Contact Actions

Privacy and control are central to anewera's contact system. Businesses define exactly which actions they allow AI agents to perform. These permissioned actions include requesting a rate, requesting a quote, scheduling a meeting, or requesting a callback. Each action is published in the agent profile, and AI agents can only initiate these approved contact types. When an agent triggers a contact request, the request is routed through anewera's system. The business receives the request via email in a structured format, while the recipient's private contact details (like direct email addresses or phone numbers) remain hidden from the AI agent. This feature ensures that businesses maintain full control over their communication channels while still being accessible to AI-driven inquiries. The system continuously improves as businesses can add or remove permissioned actions based on their evolving needs.

Live Agent Readiness Check

anewera provides a real-time analysis tool that lets businesses check how AI agents currently perceive their online presence. In approximately 60 seconds, the tool scans the company's website and public content, then generates a readiness score. It evaluates whether public content is readable, services and regions are structured, contact functions are approved, and the business is listed in the agent index. The tool returns a clear status report with indicators like "readable_by_agents: true" and checks endpoints like GET /api/mcp returning 200. This feature supports an iterative improvement cycle: businesses can make changes, re-run the check, and see their agent readiness score improve over time. The live check also demonstrates to potential customers that the platform is actively working and that AI agents are already reading the profiles.

Curated Directory with Spam Protection

anewera operates as a deliberately curated directory, ensuring that AI agents can trust the information they find. Every profile is verified through one of two paths. Paid entries verify themselves through active payment, as spam profiles do not pay. Free entries are verified through a personal verification call with the anewera team. This dual-path verification creates a high-quality directory where every listing is legitimate. The platform limits free invitations to 30 per day, not as a marketing trick, but because that is the number of personal calls the team can genuinely conduct. This cap never applies to paid entries, which are live immediately. The curation ensures that when an AI agent recommends a business, the recommendation is based on verified, accurate data. This continuous verification process means the directory improves over time as more businesses join and existing profiles are updated.

Local Service Discovery by AI Assistants

A user asks their AI assistant, "Find me a reliable fiduciary for a startup in Zurich." The AI assistant searches anewera's agent-readable directory and finds a fiduciary firm with a verified profile that includes structured data about services (GmbH formation, tax filing, accounting), region (Zurich), and permissioned actions (request a quote, schedule a meeting). The AI assistant presents the firm to the user with confidence, knowing the information is accurate and the contact method is approved. The user can then ask the assistant to request a quote, and the request is routed through anewera to the fiduciary's inbox. This use case demonstrates how anewera makes businesses findable and contactable in the context of local, service-based queries that are common in AI-assisted search.

Multi-Agent Business Outreach

A real estate investment firm uses AI agents to identify and contact potential partners. The firm deploys an agent that searches anewera's directory for "off-market real estate in Zug" or "independent insurance advisor who speaks English." The agent reads the structured profiles, matches criteria, and initiates permitted contact actions like requesting a callback or scheduling a meeting. All requests are routed through anewera, ensuring that the recipient's private details remain hidden. The investment firm receives structured leads in their inbox, each with context about the inquiry. This use case illustrates how anewera facilitates B2B lead generation through autonomous AI agents, creating a continuous cycle of discovery and outreach.

International Relocation Assistance

A family moving to Basel asks their AI assistant, "Find a relocation service for a family moving to Basel." The assistant accesses anewera's directory and finds relocation companies with profiles that specify services (housing search, school registration, work permit assistance), region (Basel, Switzerland), and language support (English, German). The assistant presents the top options and can directly request a quote or meeting on behalf of the family. The relocation company receives the request via email, structured with the family's needs. This use case highlights how anewera enables AI agents to facilitate complex, multi-step service inquiries for international audiences, continuously improving as more businesses in different regions join the directory.

Continuous Agent Readiness Optimization

A marketing agency wants to ensure their client, a tax advisor for self-employed individuals, is visible to AI agents. The agency uses anewera's readiness check tool to analyze the client's current online presence. The tool reveals that while the client's services are described, the region information is unstructured and no contact actions are defined. The agency iteratively updates the client's profile, adding structured region data (Zurich, Zug) and permissioned actions (request a quote, request a meeting). Each update is followed by a re-check, showing improved readiness scores. Over time, the client appears in more AI agent search results, leading to an increase in qualified leads. This use case demonstrates the iterative, continuous improvement cycle that anewera supports for businesses and their marketing partners.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes files like llms.txt, agent.json, agent.md, and a live MCP endpoint. These files contain standardized information about your services, regions served, and approved contact actions. When AI agents like ChatGPT, Claude, or Gemini search for businesses, they can read these structured files directly. This makes your business findable, understandable, and contactable in a way that a standard website cannot achieve. The profile is verified, so AI agents trust the information. The process is iterative: you can continuously improve your profile based on the readiness check results.

How are contact requests delivered and is my privacy protected?

When an AI agent initiates a contact request through your approved actions (like requesting a quote or scheduling a meeting), the request is routed through anewera's system. Your private recipient details, such as your direct email address or phone number, remain hidden from the AI agent. The request is delivered to your inbox as a structured email from anewera, containing the context of the inquiry. You can then respond directly to the requester. This system gives you full control over your communication channels while still being accessible to AI-driven inquiries. You can add or remove permissioned actions at any time.

What is the difference between paid and free entries in the directory?

Paid entries cost CHF/USD 29 per month and are live immediately after payment and profile confirmation. The active payment serves as verification, as spam profiles do not pay. Free entries are by invitation only. anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, unlocked through a short verification call. The 30-per-day limit applies only to free profiles and is based on the number of calls the team can genuinely conduct. Both paths result in verified, agent-ready profiles. The curation ensures the directory remains spam-free and trustworthy for AI agents.

Can I check how AI agents currently see my business without signing up?

Yes, anewera offers a free live agent readiness check that you can use immediately. You simply enter your website URL, and in about 60 seconds, the tool analyzes your public content and generates a readiness score. It evaluates whether your content is readable by AI agents, whether your services and region are structured, whether contact functions are defined, and whether you are listed in the agent index. The tool returns a clear status report. This check is a starting point for the iterative improvement cycle: you can see where you stand, then decide to sign up and improve your profile over time.

anewera offers two paths to join the directory. The paid entry costs CHF/USD 29 per month. This includes immediate activation after payment and profile confirmation. The active payment serves as verification, so your profile is live and contactable for AI agents right away. There is no waiting period. The free entry path is by invitation only. anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, unlocked through a short verification call. This cap applies only to free profiles and never to paid entries. Both paths provide the same agent-ready profile with llms.txt, agent.json, agent.md, and a live MCP endpoint. The pricing is transparent and designed to ensure the directory remains curated and spam-free.