AutomagicWP

AutomagicWP is your private, automated distribution hub designed to revolutionize how you manage WordPress plugins and themes. It completely eliminates the tedious, manual "ZIP loop" of logging into countless wp-admin dashboards to upload files. Instead, you upload a new release just once to AutomagicWP. Every WordPress site you've connected will then update itself automatically using WordPress's own, native update mechanism. This continuous, seamless delivery ensures your clients always have the latest features and security patches without any manual intervention, giving you hours of your week back. It's built for a cycle of continuous improvement, allowing developers and agencies to ship better software, faster and more reliably. The platform is perfect for WordPress agencies managing client portfolios, solo developers tired of repetitive tasks, and creators of premium plugins or themes who need a professional, automated distribution channel without the complexity of a full e-commerce platform. By turning updates from a chore into an automated process, AutomagicWP lets you focus on what you do best: building and improving your products.

Automated Update Distribution

Upload a plugin or theme ZIP file once, and AutomagicWP handles the rest. Every WordPress site connected via a simple API key will automatically detect, download, and install the new release through the standard WordPress update system. This feature ensures a consistent, reliable update cycle across your entire portfolio, eliminating manual errors and saving immense amounts of time. You get a centralized dashboard to monitor which sites have successfully updated, closing the loop on your deployment process.

Professional Plugin Repository

Give your plugins a professional presence with a private, branded repository. AutomagicWP supports all the elements of a polished listing: icons, banners, screenshots, detailed descriptions, changelogs, and FAQs. This creates a trustworthy experience for end-users right within their wp-admin, mirroring the quality of plugins found on WordPress.org. It’s a continuous step towards improving your product's credibility and user satisfaction with every release.

Integrated CI/CD & REST API

Seamlessly integrate AutomagicWP into your modern development workflow. Connect your GitHub repository and use the included GitHub Action to automatically build and deploy a new release whenever you push a tag. Combined with a comprehensive REST API, this enables a true continuous integration and delivery pipeline. This iterative automation ensures that code improvements are shipped instantly and reliably, fostering a cycle of rapid, stable development.

Centralized Release Management

Maintain complete version control and history without chaos. Every uploaded release is parsed for its version, PHP requirements, and author details, creating a clean, organized version history. You can roll back to any previous version, add detailed changelogs post-upload, and download the original ZIP files at any time. This centralized control is key for iterative development, allowing for safe experimentation and easy recovery.

WordPress Development Agencies

Agencies managing dozens or hundreds of client sites can break free from the unsustainable manual update process. AutomagicWP allows them to deploy updates to custom plugins or curated themes to their entire client base simultaneously and automatically. This transforms client site maintenance from a reactive, time-consuming support task into a proactive, streamlined service, improving client satisfaction and agency scalability with each iterative release.

Independent Plugin & Theme Developers

Solo creators and small studios distributing premium WordPress products can use AutomagicWP as a professional, automated distribution channel. It removes the overhead of building a custom update server or managing a complex e-commerce platform. Developers can focus on coding while their customers receive seamless, automatic updates, creating a professional user experience that encourages continuous product loyalty and growth.

Freelance WordPress Developers

Freelancers maintaining a roster of client sites often waste precious billable hours on manual updates. By connecting each site to AutomagicWP, they ensure all sites are always running the latest, most secure versions of their custom code. This reliability builds trust and frees up time to take on more development work, continuously improving their service offering and operational efficiency.

Teams with Modern Development Workflows

Development teams using GitHub and practicing CI/CD can fully automate their WordPress deployment pipeline. AutomagicWP acts as the final, crucial link, taking the artifact from a successful build and distributing it live. This creates a closed loop from commit to live update, enabling rapid iteration, consistent staging-to-production flows, and a robust process for continuous software improvement.

What is AutomagicWP?

AutomagicWP is a private WordPress plugin and theme distribution platform. It acts as your own automated update server. You upload a new release once, and every WordPress site you've connected will pull and install that update automatically using the standard WordPress update mechanism. It's designed to eliminate the manual process of logging into individual wp-admin dashboards to upload ZIP files.

How does automatic plugin updating work?

You install a lightweight connector plugin on each client's WordPress site and link it to your AutomagicWP account with a unique API key. When you publish a new release on AutomagicWP, it signals to WordPress that an update is available. Each site then checks for updates on its normal schedule (typically daily) and downloads the new version directly from AutomagicWP, all through WordPress's native, secure update process.

Is AutomagicWP free to start?

Yes, AutomagicWP offers a free Starter tier to begin with. This plan includes support for 1 plugin, 500 MB of storage, and 20 releases, with no credit card required to sign up. This allows you to fully test the automated workflow, connect sites, and experience the time savings before scaling up to a paid plan for more plugins and resources.

Does AutomagicWP support CI/CD and GitHub integration?

Absolutely. AutomagicWP provides a dedicated GitHub Action and a comprehensive REST API, making it a cornerstone of a modern CI/CD pipeline. You can configure your repository to automatically build a release and publish it to AutomagicWP whenever you push a new version tag. This creates a fully automated journey from code commit to live update on all connected sites.

AutomagicWP offers simple, transparent pricing with a free tier to start and scalable paid plans. All plans include core features like automatic site updates, CI/CD & GitHub Action integration, REST API access, and unlimited priority support.

Starter: Priced at Free forever. Ideal for indie developers, it includes 1 plugin, 500 MB storage, and 20 releases.

Pro: Priced at €9/month (billed monthly) or €96/year (billed annually, offering a 43% discount). This popular plan is for developers managing multiple plugins, supporting up to 10 plugins and 10 GB of storage with unlimited releases.

Agency: Priced at €29/month (billed monthly) or €348/year (billed annually). Designed for agencies with large portfolios, it includes unlimited plugins and 100 GB of storage with unlimited releases.