Sentaiment vs Texto

Echo Score

Your brand clarity, quantified into a single, powerful number. The Echo Score shows how clearly and accurately AI models understand your brand, providing an immediate benchmark for your AI perception health. This foundational metric allows you to track progress over time as you implement improvements, creating a clear feedback loop for your brand alignment efforts.

Multi-Model Analysis

Gain comprehensive insights across every major AI interface. Sentaiment performs rigorous, consistent analysis across ChatGPT, Claude, Gemini, and other leading models from a single dashboard. This holistic view ensures you are not optimizing for one model at the expense of another, enabling a unified and consistent brand narrative everywhere your audience researches.

Suggested Actions & Trend Tracking

Move from insight to impact with model-specific fixes ranked by their potential impact. Sentaiment doesn't just highlight problems; it provides a clear, prioritized roadmap for correction. Combined with detailed trend tracking, you can measure the efficacy of your actions in weeks, not quarters, closing the loop on a continuous cycle of perception improvement.

Competitive Echo & AI Readiness Evaluator

Understand your relative position by seeing your brand versus competitors through AI's eyes. The Competitive Echo feature reveals where you lead and where you lag. Furthermore, the AI Readiness Evaluator audits your digital footprint to identify if your website and content are structured for optimal AI discovery, providing proactive steps to enhance your foundational visibility.

Unbeatable Transparent Pricing

Texto is built on a foundation of radical transparency and continuous value improvement. You only pay for what you use at a flat rate of 3 cents per SMS, with absolutely no monthly minimums, hidden fees, or lock-in contracts. This pricing model is designed to evolve with your business, allowing you to start small, test, learn, and scale your messaging efforts without financial penalty. Credits are purchased upfront and never expire for 12 months, giving you the flexibility to iterate on your campaigns at your own pace. This commitment to clear, fair pricing is a core part of our promise to provide a service that gets better for you over time.

Effortless Web Interface & Bulk Sending

Our platform features a clean, intuitive web dashboard designed for immediate productivity without any training. You can compose messages, use personalisation tags like {{FirstName}}, and send to individuals or upload entire contact lists via CSV in seconds. The interface provides real-time feedback on message length and cost, embodying our principle of iterative refinement by making the sending process simple and error-free from the very first use. This allows you to focus on crafting effective messages and improving your customer communication strategy, not wrestling with complicated software.

Powerful Developer Integration (API & MCP)

For businesses looking to integrate SMS seamlessly into their existing systems and automated workflows, Texto offers a robust, developer-friendly API. Furthermore, we are at the forefront of the AI agent revolution with dedicated MCP (Model Context Protocol) server support. This allows your AI agents to send SMS directly, enhanced by our OpenClaw skill which helps keep messages compliant and optimised. This feature set is continually enhanced, ensuring your technical integrations become more powerful and efficient, future-proofing your communication stack through ongoing development.

Privacy-First & Two-Way Conversations

Texto is designed with a privacy-centric, iterative approach to data handling. All message data is ephemeral by design, automatically deleted every 90 days—long enough to capture replies but not to retain sensitive information indefinitely. Uploaded contact lists are purged as soon as messages are sent. Coupled with this is full two-way SMS capability, especially when you opt for a dedicated Australian number. This allows you to receive replies, confirm appointments, and have real conversations, creating a continuous feedback loop that helps you refine and improve your customer interactions directly from your Texto inbox.

For Marketing & PR Agencies

Agencies can proactively manage and report on AI brand perception for multiple clients from one centralized platform. This allows for scalable, data-driven strategies to protect and enhance client reputations, demonstrating tangible value through improved Echo Scores and closed perception gaps across all monitored AI models.

For B2B Vendor & SaaS Companies

Companies can ensure they are accurately represented when potential buyers use AI to research solutions. By continuously monitoring and correcting how AI describes their positioning, features, and differentiators, they turn AI search into a reliable channel for lead generation and competitive advantage.

For Enterprise Brand Management

Large organizations can safeguard their global reputation by ensuring consistent and accurate narratives across all AI touchpoints. Sentaiment's enterprise-scale monitoring helps coordinate communications, PR, and SEO efforts around a single source of truth for AI-driven brand perception.

For Startups Building Market Presence

New market entrants can accelerate visibility and establish credibility by strategically shaping their AI narrative from the outset. Sentaiment helps them identify and fix misrepresentations early, ensuring they are discoverable and correctly positioned against established competitors in AI-powered research.

Automated Appointment Reminders

Reduce no-shows and streamline administrative tasks by automating appointment confirmations and reminders. Texto allows clinics, salons, and service professionals to send personalised SMS reminders that customers can confirm with a simple "YES" reply. This creates a reliable, iterative confirmation system that improves operational efficiency over time, freeing up staff for more valuable work while continuously enhancing customer punctuality and satisfaction through direct, timely communication.

Time-Sensitive Marketing Campaigns

Launch direct and effective marketing campaigns with unparalleled open rates. Retailers, cafes, and event organisers can use Texto to send flash sale alerts, new product announcements, or exclusive offers. The platform supports bulk sending and personalisation, enabling you to test different messages, analyse response rates, and iteratively refine your marketing strategy for maximum impact and return on investment, ensuring your promotions land instantly in your customers' primary inbox.

Critical Operational Notifications

Keep customers and staff informed with urgent, reliable notifications. Schools can alert parents about closures, logistics companies can provide delivery updates, and IT departments can send system outage alerts. Texto's reliability and speed ensure critical information is received immediately, allowing for a continuous cycle of improved communication during important events and building trust through consistent, timely updates when it matters most.

AI-Powered Customer Engagement

Leverage the future of automation by integrating Texto with your AI agents via our MCP server. This allows for sophisticated, automated outreach sequences for follow-ups, feedback collection, or support notifications. The included OpenClaw skill helps ensure all AI-generated messages remain compliant and optimised, creating a self-improving system where your customer engagement becomes more intelligent, personalised, and effective with every cycle of interaction.

Sentaiment offers simple, transparent pricing with a 14-day free trial. Plans are tiered to serve different needs: Monitor at $10/month for basic ChatGPT tracking; Starter at $49/month for growing brands tracking 3 entities across 3 LLMs; Professional at $149/month (the most popular plan) for scaling teams with 10 entities and 5 LLMs; and custom Enterprise solutions. All paid plans include core features like the Echo Score, with increasing analysis frequency and action items.

Texto offers straightforward, contract-free pricing designed for flexibility and continuous use. Every new account receives 5 free SMS credits to try the service with no credit card required.

Pay As You Go: The core pricing is 3 cents per SMS. You buy credits in bundles as needed, with no monthly commitment, minimums, or hidden fees. This plan includes full access to the web interface, the SMS API, and MCP server support. Credits expire after 12 months.

Dedicated Australian Number: For businesses wanting to send from and receive replies to their own number, a dedicated mobile number is available for $15 per month. This includes a dedicated inbox for managing conversations and helps build brand recognition. This is an optional add-on that can be cancelled at any time.

Sentaiment is the definitive AI brand perception platform, designed to give marketing, communications, and PR teams clarity and control in an AI-driven world. It solves the critical modern challenge of understanding and shaping how influential AI models like ChatGPT, Claude, and Gemini describe your brand. With 89% of B2B buyers now using AI to research vendors, these models have become a primary source of truth, yet they often rely on outdated or incorrect information. Sentaiment eliminates this guesswork by providing a real-time, multi-model audit of your brand's AI narrative. The platform delivers a cyclical process of continuous improvement, moving from identifying risks and misrepresentations to providing model-specific, actionable steps to correct errors and reinforce strengths. This iterative approach ensures your brand story remains accurate, consistent, and powerful across every major AI interface, transforming a potential vulnerability into a sustained strategic advantage.

Texto is the evolution of business SMS, built from the ground up for Australian companies seeking a smarter, simpler, and more affordable way to connect. We are an Aussie-owned and operated SMS messaging platform that strips away the traditional complexity and high costs of mass communication. Our core mission is to provide a continuously improving, no-nonsense tool that empowers businesses to send critical messages—like appointment reminders, marketing campaigns, and operational notifications—directly to their customers' pockets for just 3 cents per SMS. We believe in iterative progress, which is why Texto is designed for everyone: from a solo entrepreneur sending their first reminder via our intuitive web interface, to a developer integrating robust SMS capabilities via our API, to an AI agent leveraging our MCP server for automated, optimised outreach. Our platform embodies a philosophy of continuous refinement, offering transparent pay-as-you-go pricing with no contracts, ephemeral data handling for built-in privacy, and features like the OpenClaw skill to ensure compliance is a seamless part of your improvement cycle. Texto is more than a tool; it's a commitment to providing Australian businesses with a reliable, straightforward, and ever-improving messaging partner.

What is an Echo Score?

The Echo Score is Sentaiment's proprietary metric that quantifies how clearly and accurately major AI models understand and represent your brand. It synthesizes factors like sentiment, attribute accuracy, and consistency into a single, trackable number, providing a baseline for your AI perception health and a measure for improvement over time.

How does Sentaiment get its data?

Sentaiment uses secure, approved API connections and query methodologies to audit publicly available AI models like ChatGPT, Claude, and Gemini. The platform queries these models with standardized prompts about your brand and analyzes the responses for accuracy, sentiment, and key attributes, all without requiring access to your private data.

What are "Suggested Actions"?

Suggested Actions are specific, prioritized recommendations generated by Sentaiment to correct misrepresentations and improve your brand's AI narrative. Each action is tailored to the specific model where an issue was found and is ranked by potential impact, giving your team a clear, actionable roadmap for continuous brand perception improvement.

Can I track my competitors?

Yes. The Competitive Echo feature allows you to monitor not only your own brand but also key competitors. You can see how AI models describe them, compare Echo Scores, and analyze perceived attributes to identify competitive threats and opportunities within the AI research landscape.

How does billing work with Texto?

Texto uses a simple, transparent pay-as-you-go credit system. You purchase SMS credits upfront at a rate of 3 cents per credit (one credit equals one SMS). There are no monthly fees or minimum spend requirements. You can top up your account whenever your credit balance runs low. All purchased credits are valid for 12 months from the date of purchase, giving you complete flexibility to send on your own schedule without worrying about monthly subscriptions or contracts.

Do I need a dedicated number to use Texto?

No, you can start sending immediately using your own verified mobile number. A dedicated Australian mobile number is an optional upgrade for $15 per month. This is recommended for businesses that want to receive replies, build brand recognition with a consistent sender ID, and manage two-way conversations from a dedicated inbox within the Texto platform, creating a more professional and iterative communication channel.

Is Texto compliant with Australian spam laws?

Yes, compliance is a cornerstone of our platform. We provide tools and guidance to help you follow the Spam Act 2003, including mandatory opt-out instructions in every message. Our OpenClaw skill for AI agents is specifically designed to help keep automated messages compliant. We continuously review and update our systems and advice to reflect best practices, helping you maintain an iterative and lawful communication strategy that respects your customers' preferences.

How is my data and privacy handled?

Privacy is engineered into Texto's design. We follow an ephemeral data model: your sent message content and metadata are automatically and permanently deleted from our systems every 90 days. Recipient lists uploaded via CSV are deleted as soon as the send job is complete. All data is stored within AWS Sydney data centres. This approach minimises data footprint by design and reflects our ongoing commitment to building a secure, privacy-focused platform you can trust.

Sentaiment is an AI brand perception platform in the marketing technology category. It provides clarity and control by auditing how major AI models represent your brand and offering actionable steps to shape that narrative. Users often explore alternatives for various reasons, such as budget constraints, the need for different feature sets, or integration requirements with their existing tech stack. It's a natural part of finding the right strategic fit for your team's specific goals and workflows. When evaluating options, look for a solution that goes beyond simple monitoring. The right platform should offer a cyclical, improvement-focused process that provides not just insights but also clear, model-specific guidance for enacting real change. This ensures you can proactively manage your brand's AI narrative as a continuous strategic initiative, not just a one-time report.

Texto is a simple, low-cost SMS messaging platform built for Australian businesses, operating within the marketing and customer communication category. Businesses often explore alternatives to find a better fit for their evolving needs, whether that's due to specific feature requirements, different pricing structures, or the need to integrate with a unique set of platforms and tools. The search for a new solution is a natural part of business growth, driven by the continuous pursuit of more efficient and effective ways to connect with customers. It's a cyclical process of evaluation and improvement, ensuring your tools align perfectly with your operational goals and customer engagement strategies. When assessing alternatives, focus on core value: reliable Australian delivery, transparent and scalable pricing, ease of use, and robust integration capabilities. The right platform should not only meet your current needs but also adapt and grow with your business, turning customer communication into a seamless and iterative advantage.