max
Max continuously refines your ICP, detects buying signals, and writes personalized outreach to deliver warmer leads every cycle.
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About max
max is an autonomous AI sales agent, or AI SDR, designed to run your B2B prospecting from start to finish. Instead of stitching together a prospecting tool, a data provider, an intent platform, and a copywriter, you simply plug max in and he handles the entire loop. He builds your target list, scores accounts by fit, watches for signals that indicate the perfect time to engage, and drafts personalized cold outreach that gets replies. max works alongside your sales team, not instead of it. You stay in control, reviewing what he suggests or letting him run autonomously. Built for founders, SDRs, and revenue teams who want a consistent pipeline without the busywork, max continuously improves by learning from your feedback and engagement patterns. He catches buying signals before your competitors do, tracks engagement, enriches every profile, and delivers warm, qualified leads directly to your inbox, Slack, or CRM. With max, you stop spraying and praying with cold emails and start acting on high-intent signals from LinkedIn profiles, company pages, reactions, and comments. Every lead comes fully enriched with verified email, direct phone, LinkedIn profile, and company context, so you have everything you need to reach out without digging. Trusted by over 600 sales teams, max cuts prospecting time by 80% and delivers warm leads every morning on autopilot. The product is designed for cyclical improvement: the more you use it, the better it gets at identifying your ideal customers and catching the right signals at the right time.
Features of max
AI-Powered ICP Filtering
max automatically reads your website and builds your ideal customer profile (ICP), including industries, titles, company size, and geographic targets. He then continuously filters all incoming leads against this ICP, ensuring you only see prospects that match your criteria. This iterative filtering process improves over time as max learns from which leads you engage with, refining the ICP to deliver higher quality matches with each cycle.
Engagement Signals
max tracks who engages with LinkedIn profiles and company page posts, capturing every reaction, comment, and interaction automatically. He detects buying signals from LinkedIn profiles, company pages, reactions, comments, and new job posts in real time. This continuous monitoring allows max to alert you the moment a hot lead shows interest, so you can act before your competitors even notice the opportunity.
Profile Enrichment
Every lead that max delivers comes fully enriched with verified email, direct phone number, LinkedIn profile, company name, industry, job title, and company size. No manual research is needed. This enrichment is performed automatically and continuously, updating profiles as new information becomes available, so you always have the most current data for your outreach.
Seamless Integrations
max pushes leads directly to Overloop, Instantly, and Lemlist automatically, and connects via Zapier, Make, or any webhook to your existing sales stack. This integration capability ensures that max fits into your current workflow without disruption. Leads flow from detection to enrichment to your CRM or outbound tool in a continuous cycle, reducing manual data entry and accelerating your sales process.
Use Cases of max
Outbound Prospecting for Founders
Founders can use max to automate the entire outbound prospecting process. Instead of spending hours manually scrolling LinkedIn, building lists, and researching contacts, founders simply set their ICP once. max then continuously finds ideal buyers, catches buying signals, and delivers enriched leads every morning. This frees up founders to focus on product development, fundraising, and closing deals while max handles the repetitive prospecting work.
SDR Team Pipeline Generation
SDR teams can leverage max to scale their pipeline generation without adding headcount. max monitors thousands of signals across the web, including hiring sprees, fresh funding, new executive hires, and product launches. He then scores accounts by fit and drafts personalized outreach messages. SDRs can review max's suggestions or let him run autonomously, ensuring a steady flow of warm leads without the manual busywork that typically slows down teams.
Revenue Team Account Scoring
Revenue teams can use max to score accounts by fit and intent continuously. Instead of relying on static lead scoring models, max watches for real-time signals that indicate buying intent, such as LinkedIn engagement, job changes, or company announcements. He then delivers only the highest-scoring leads to the team, allowing them to prioritize their efforts on accounts that are most likely to convert. This iterative scoring improves over time as max learns from closed-won and closed-lost deals.
Multi-Channel Outreach Optimization
Sales teams can use max to optimize their multi-channel outreach strategy. max not only catches signals and enriches profiles but also drafts personalized cold outreach messages for each contact. By tracking which messages get replies and which channels perform best, max continuously improves his messaging approach. Teams can test different angles, subject lines, and value propositions, and max will learn from the results to refine future outreach, creating a cycle of continuous improvement in response rates.
Frequently Asked Questions
How does max determine my ideal customer profile?
max starts by reading your website to understand your business, industry, target audience, and value proposition. He then builds an initial ideal customer profile (ICP) that includes industries, job titles, company size, and geographic regions. As you use max and engage with leads, he learns from your feedback and the leads you pursue, continuously refining the ICP to match your best customers more accurately over time.
What kind of buying signals does max track?
max tracks a wide range of high-intent signals across the web, including LinkedIn profile activity, company page engagement, reactions, comments, new job posts, hiring sprees, fresh funding announcements, new executive hires, and product launches. He monitors these signals in real time and alerts you when a prospect matches your ICP and shows buying intent, ensuring you never miss a timely opportunity.
Can I review leads before max sends outreach?
Yes, you stay in full control. max works alongside your sales team, not instead of it. You can review every lead he suggests, approve or reject them, and edit the personalized outreach messages he drafts. Alternatively, you can set max to run autonomously and let him send messages directly. The system is designed to adapt to your preferred level of involvement, whether you want hands-on control or a fully automated pipeline.
How does max integrate with my existing sales tools?
max integrates seamlessly with popular sales tools including Overloop, Instantly, and Lemlist for direct lead pushing. Additionally, he connects via Zapier, Make, or any webhook to your existing sales stack, including CRMs like Salesforce and HubSpot. This means leads flow automatically from detection to enrichment to your outbound tools without any manual data entry, fitting into your current workflow effortlessly.
Pricing of max
max offers simple, transparent pricing plans designed to scale with your team. Prices are in EUR and you can pay in your local currency at checkout. The Starter plan is €79 per month billed annually (2 months free), which includes 100 leads sourced every month (approximately 5 per day), LinkedIn monitoring, AI enrichment, ICP filtering, and integrations. This plan is perfect for getting started. For higher volume needs, a Pro plan is available with additional leads and features. Both monthly and yearly billing options are offered, with yearly billing providing 2 months free.
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