HostAd

HostAd is a revolutionary self-serve digital out-of-home (DOOH) advertising platform purpose-built for the Ukrainian market. It transforms the traditional, cumbersome process of outdoor advertising into a seamless, fully digital experience that takes only minutes. By leveraging a network of screens in high-traffic venues like cafes, salons, barbershops, and coworking spaces, HostAd connects local businesses directly with their target audience in the physical world. For advertisers, the platform eliminates the need for agencies, long-term contracts, and mountains of paperwork. You simply pick your desired venues on an interactive map, set your budget by paying per second of airtime, and launch your campaign instantly. The value proposition is cyclical: each campaign generates real-time analytics and QR code interactions, providing data that advertisers can use to continuously refine and improve their next campaign. For venue owners, HostAd offers a passive income stream. By hosting a free screen, they monetize their customer traffic without any upfront investment. This creates a self-improving ecosystem where better data leads to better ad placements, which drives more value for both advertisers and venue partners. HostAd is for any business looking to make a local impact, from a new coffee shop wanting to attract nearby office workers to a national brand testing hyper-local creative. It is the modern, agile, and transparent solution for offline advertising in Ukraine.

Interactive Map-Based Venue Selection

HostAd’s core feature is its intuitive, map-based interface that allows advertisers to browse and select venues visually. Instead of calling around or visiting offices, you can see all available screens across Kyiv, Lviv, and other Ukrainian cities plotted on a map. Each marker reveals critical data about the venue: its type (cafe, salon, coworking), estimated foot traffic, and audience demographics. This cyclical process of exploration and selection allows you to continuously refine your targeting. You can start with a broad area, then drill down to specific neighborhoods or even individual venues, ensuring your ad is seen by the right people in the right place. This feature turns the complex task of location scouting into a simple, iterative, and data-driven exercise.

Pay-Per-Second Campaign Launch

HostAd introduces a revolutionary pricing model that gives advertisers total control and transparency. Instead of buying fixed blocks of time or paying flat rates, you pay only for the actual seconds your ad is displayed. This granular approach allows for continuous budget optimization. You can start a campaign with a minimal budget, test its performance, and then iteratively scale up the most effective placements. The entire process from payment to launch is handled online, with no agency fees or hidden costs. This cyclical improvement cycle means you are constantly learning what works and refining your spend, making every second of airtime more valuable than the last. It is the most flexible and efficient way to run a DOOH campaign.

Real-Time Analytics and QR Tracking

HostAd bridges the gap between offline impressions and online attribution. Every campaign is equipped with a unique QR code that appears on the screen, allowing viewers to instantly interact with your ad. The platform then tracks these engagements, providing real-time data on impressions, scans, and click-through rates. This creates a powerful feedback loop. You can see exactly which venues and time slots are driving the most engagement, and use this data to iteratively improve your creative and targeting. The analytics dashboard is a single source of truth, turning a traditionally unmeasurable channel into a data-rich performance engine. This continuous cycle of measurement and refinement is the key to maximizing your return on investment.

Venue Partner Program for Passive Income

For venue owners, HostAd provides a turnkey solution to monetize their space without any risk or upfront cost. By hosting a free digital screen, you earn a passive income from the airtime sold to advertisers. The platform handles all the logistics, from managing ad inventory to collecting payments. This creates a cyclical benefit: the more foot traffic your venue attracts, the more valuable your screen becomes to advertisers, which in turn increases your earnings. You do not need to manage sales or contracts; HostAd provides the entire ecosystem. This feature transforms a simple wall or countertop into a continuous revenue stream, making your existing business more profitable with zero extra effort.

Local Business Promotion

A new bakery in a residential area of Kyiv wants to attract nearby office workers during lunch. Using HostAd, they select a cluster of nearby coworking spaces and salons on the map. They launch a campaign with a small budget, paying by the second, and feature a QR code for a lunchtime discount. The real-time analytics show which coworking space generates the most scans. The bakery then iteratively adjusts its schedule to show the ad more frequently during peak lunch hours at that specific venue, continuously optimizing its campaign for maximum foot traffic and ROI.

Event and Product Launch

A bookshop in Lviv is hosting a local author signing event. They need to build awareness quickly in the surrounding area. With HostAd, they select five high-traffic cafes and barbershops within a two-kilometer radius. They launch a hyper-local campaign featuring the event date and a QR code to reserve a spot. As the event approaches, they monitor the scan data and see strong interest from two specific cafes. They iteratively increase the ad frequency at those locations, ensuring the final push reaches the most engaged audience, driving a successful turnout.

Brand Awareness for National Chains

A national coffee chain wants to test a new seasonal drink in select neighborhoods of Odesa. Traditionally, this would involve a lengthy agency process. With HostAd, the marketing team logs in, selects a handful of venues in their target test markets, and launches a campaign in minutes. They use the real-time analytics to compare engagement across different venue types (e.g., salons vs. coworkings). This data allows them to continuously refine their targeting for the national rollout, using the initial campaign as a low-risk, high-data experiment to inform a much larger, more effective strategy.

Venue Monetization for Coworking Spaces

A busy coworking space in Kharkiv has a large screen in its common area that is currently unused. The owner signs up for the HostAd partner program and installs a free screen. Advertisers from nearby businesses, like a new fitness studio or a lunch delivery service, start buying airtime to target the coworking members. The owner earns a passive monthly income from this activity without any effort. As the coworking space grows its membership, its traffic increases, making the screen more valuable and attracting more advertisers, creating a continuous cycle of increasing passive revenue.

Can I browse available ad screens without registering?

Yes. HostAd offers a guest mode that allows you to explore the entire map of available venues. You can see their locations, estimated foot traffic, and indicative pricing. This allows you to plan and evaluate your options before committing. However, to book a screen, launch a campaign, or access the full suite of analytics, you will need to create a free account. This process is designed to give you full transparency upfront, so you can make an informed decision before starting your first campaign.

How quickly can I launch my campaign after payment?

The process is designed to be instantaneous. Once you have selected your venues, uploaded your creative, and completed your payment, your campaign goes live on the chosen screens within minutes. There is no manual approval process or waiting for a manager to confirm your order. The entire cycle from selection to launch is automated, allowing you to respond to market conditions or time-sensitive promotions with incredible speed. This is a fundamental improvement over traditional OOH advertising, which can take weeks.

How can I track the effectiveness of my campaign?

HostAd provides a comprehensive analytics dashboard in your personal account. Here you can track key performance metrics in real time, including total impressions, number of QR code scans, and click-through rates. You can view performance broken down by individual venue, time of day, and day of the week. This data creates a continuous feedback loop. By analyzing these metrics, you can iteratively optimize your campaign, adjusting your creative, targeting, or schedule to improve results. The platform also generates digital reports that you can download for your records.

What are the payment options available on the platform?

HostAd supports a variety of convenient online payment methods to make the process as seamless as possible. You can pay directly through the platform using major credit and debit cards, as well as popular Ukrainian online payment systems. The platform operates on a prepaid basis, where you fund your account and then allocate budgets to your campaigns. This gives you full control over your spending. There are no hidden fees, contracts, or minimum commitments, ensuring complete financial transparency from the start of your campaign cycle.