Texto vs What a Story

Unbeatable Transparent Pricing

Texto is built on a foundation of radical transparency and continuous value improvement. You only pay for what you use at a flat rate of 3 cents per SMS, with absolutely no monthly minimums, hidden fees, or lock-in contracts. This pricing model is designed to evolve with your business, allowing you to start small, test, learn, and scale your messaging efforts without financial penalty. Credits are purchased upfront and never expire for 12 months, giving you the flexibility to iterate on your campaigns at your own pace. This commitment to clear, fair pricing is a core part of our promise to provide a service that gets better for you over time.

Effortless Web Interface & Bulk Sending

Our platform features a clean, intuitive web dashboard designed for immediate productivity without any training. You can compose messages, use personalisation tags like {{FirstName}}, and send to individuals or upload entire contact lists via CSV in seconds. The interface provides real-time feedback on message length and cost, embodying our principle of iterative refinement by making the sending process simple and error-free from the very first use. This allows you to focus on crafting effective messages and improving your customer communication strategy, not wrestling with complicated software.

Powerful Developer Integration (API & MCP)

For businesses looking to integrate SMS seamlessly into their existing systems and automated workflows, Texto offers a robust, developer-friendly API. Furthermore, we are at the forefront of the AI agent revolution with dedicated MCP (Model Context Protocol) server support. This allows your AI agents to send SMS directly, enhanced by our OpenClaw skill which helps keep messages compliant and optimised. This feature set is continually enhanced, ensuring your technical integrations become more powerful and efficient, future-proofing your communication stack through ongoing development.

Privacy-First & Two-Way Conversations

Texto is designed with a privacy-centric, iterative approach to data handling. All message data is ephemeral by design, automatically deleted every 90 days—long enough to capture replies but not to retain sensitive information indefinitely. Uploaded contact lists are purged as soon as messages are sent. Coupled with this is full two-way SMS capability, especially when you opt for a dedicated Australian number. This allows you to receive replies, confirm appointments, and have real conversations, creating a continuous feedback loop that helps you refine and improve your customer interactions directly from your Texto inbox.

Comprehensive Video Production

Our end-to-end video production service encompasses everything from initial strategy development to final edits. We ensure that your vision is realized through a collaborative process that values your input at every stage, making it easy for you to communicate your product effectively.

Tailored Strategies for SaaS

Recognizing the unique needs of SaaS companies, we offer customized video strategies that emphasize conversion rates and customer engagement. Our targeted approach ensures that your video not only informs but also persuades potential customers to take action.

Unlimited Revisions and Support

At What a Story, we believe in the power of iterative improvement. Therefore, we provide unlimited revisions throughout the production process, ensuring that the final product meets your expectations and aligns with your vision perfectly.

Expertise Across Multiple Industries

With experience in various sectors, our team is well-equipped to handle the specific demands of different industries. Whether you are in technology, education, or corporate services, we have the knowledge and skills to create videos that resonate with your audience.

Automated Appointment Reminders

Reduce no-shows and streamline administrative tasks by automating appointment confirmations and reminders. Texto allows clinics, salons, and service professionals to send personalised SMS reminders that customers can confirm with a simple "YES" reply. This creates a reliable, iterative confirmation system that improves operational efficiency over time, freeing up staff for more valuable work while continuously enhancing customer punctuality and satisfaction through direct, timely communication.

Time-Sensitive Marketing Campaigns

Launch direct and effective marketing campaigns with unparalleled open rates. Retailers, cafes, and event organisers can use Texto to send flash sale alerts, new product announcements, or exclusive offers. The platform supports bulk sending and personalisation, enabling you to test different messages, analyse response rates, and iteratively refine your marketing strategy for maximum impact and return on investment, ensuring your promotions land instantly in your customers' primary inbox.

Critical Operational Notifications

Keep customers and staff informed with urgent, reliable notifications. Schools can alert parents about closures, logistics companies can provide delivery updates, and IT departments can send system outage alerts. Texto's reliability and speed ensure critical information is received immediately, allowing for a continuous cycle of improved communication during important events and building trust through consistent, timely updates when it matters most.

AI-Powered Customer Engagement

Leverage the future of automation by integrating Texto with your AI agents via our MCP server. This allows for sophisticated, automated outreach sequences for follow-ups, feedback collection, or support notifications. The included OpenClaw skill helps ensure all AI-generated messages remain compliant and optimised, creating a self-improving system where your customer engagement becomes more intelligent, personalised, and effective with every cycle of interaction.

Explainer Videos

Explainer videos are essential for simplifying complex products and services. They serve as a powerful tool for engaging potential customers and conveying critical information in an easily digestible format, leading to higher conversion rates.

Product Demos

Product demos showcase your offerings in action, allowing prospective customers to see the value firsthand. These videos can help bridge the gap between interest and purchase by demonstrating how your product solves specific problems.

Educational Content

We create educational videos that inspire and inform your audience. These scalable course videos are perfect for businesses looking to provide valuable content while establishing themselves as thought leaders in their industry.

Social Media Marketing

Our team specializes in creating engaging short-form videos tailored for social media platforms. These ads are designed to capture attention quickly, driving brand awareness and customer engagement consistently.

Texto is the evolution of business SMS, built from the ground up for Australian companies seeking a smarter, simpler, and more affordable way to connect. We are an Aussie-owned and operated SMS messaging platform that strips away the traditional complexity and high costs of mass communication. Our core mission is to provide a continuously improving, no-nonsense tool that empowers businesses to send critical messages—like appointment reminders, marketing campaigns, and operational notifications—directly to their customers' pockets for just 3 cents per SMS. We believe in iterative progress, which is why Texto is designed for everyone: from a solo entrepreneur sending their first reminder via our intuitive web interface, to a developer integrating robust SMS capabilities via our API, to an AI agent leveraging our MCP server for automated, optimised outreach. Our platform embodies a philosophy of continuous refinement, offering transparent pay-as-you-go pricing with no contracts, ephemeral data handling for built-in privacy, and features like the OpenClaw skill to ensure compliance is a seamless part of your improvement cycle. Texto is more than a tool; it's a commitment to providing Australian businesses with a reliable, straightforward, and ever-improving messaging partner.

What a Story is a leading video production and creative agency that specializes in crafting high-quality explainer videos, product demos, corporate films, and advertisements. Our services cater to a diverse clientele, ranging from Fortune 500 companies to innovative start-ups, ensuring that every video solution is tailored to effectively communicate complex ideas. In a world overwhelmed with information, we prioritize clarity in messaging, making it our mission to distill intricate concepts into straightforward narratives. With over 600 projects successfully completed, we possess the expertise needed to create videos that truly resonate with audiences and generate impactful results. Our belief in the transformative power of storytelling fuels business growth, leading to strong client relationships and an impressive portfolio that has established us as one of the top video agencies worldwide. At What a Story, we strive to unlock opportunities for our clients by delivering unforgettable video content that drives engagement and sales.

How does billing work with Texto?

Texto uses a simple, transparent pay-as-you-go credit system. You purchase SMS credits upfront at a rate of 3 cents per credit (one credit equals one SMS). There are no monthly fees or minimum spend requirements. You can top up your account whenever your credit balance runs low. All purchased credits are valid for 12 months from the date of purchase, giving you complete flexibility to send on your own schedule without worrying about monthly subscriptions or contracts.

Do I need a dedicated number to use Texto?

No, you can start sending immediately using your own verified mobile number. A dedicated Australian mobile number is an optional upgrade for $15 per month. This is recommended for businesses that want to receive replies, build brand recognition with a consistent sender ID, and manage two-way conversations from a dedicated inbox within the Texto platform, creating a more professional and iterative communication channel.

Is Texto compliant with Australian spam laws?

Yes, compliance is a cornerstone of our platform. We provide tools and guidance to help you follow the Spam Act 2003, including mandatory opt-out instructions in every message. Our OpenClaw skill for AI agents is specifically designed to help keep automated messages compliant. We continuously review and update our systems and advice to reflect best practices, helping you maintain an iterative and lawful communication strategy that respects your customers' preferences.

How is my data and privacy handled?

Privacy is engineered into Texto's design. We follow an ephemeral data model: your sent message content and metadata are automatically and permanently deleted from our systems every 90 days. Recipient lists uploaded via CSV are deleted as soon as the send job is complete. All data is stored within AWS Sydney data centres. This approach minimises data footprint by design and reflects our ongoing commitment to building a secure, privacy-focused platform you can trust.

How much does it cost to create a video?

Our pricing ranges from $2,500 to $25,000, influenced by factors such as complexity, length, and deadlines. We encourage potential clients to schedule a consultation for a detailed breakdown of costs tailored to specific project needs.

What is your production process like?

We follow a systematic 9-step process designed to ensure quality and client satisfaction. From strategy formulation to revisions, we prioritize clear communication and collaboration throughout the video production journey.

Can you handle complicated projects?

Absolutely! At What a Story, we thrive on challenges. Our team is equipped to tackle even the most complex projects, ensuring that your vision is transformed into an engaging and informative video.

What kind of clients do you work with?

We work with a diverse range of clients, including Fortune 500 companies and innovative start-ups. Regardless of size or industry, we tailor our video solutions to meet each client’s unique needs and objectives.

Texto is a simple, low-cost SMS messaging platform built for Australian businesses, operating within the marketing and customer communication category. Businesses often explore alternatives to find a better fit for their evolving needs, whether that's due to specific feature requirements, different pricing structures, or the need to integrate with a unique set of platforms and tools. The search for a new solution is a natural part of business growth, driven by the continuous pursuit of more efficient and effective ways to connect with customers. It's a cyclical process of evaluation and improvement, ensuring your tools align perfectly with your operational goals and customer engagement strategies. When assessing alternatives, focus on core value: reliable Australian delivery, transparent and scalable pricing, ease of use, and robust integration capabilities. The right platform should not only meet your current needs but also adapt and grow with your business, turning customer communication into a seamless and iterative advantage.

What a Story is a premier video production and creative agency that specializes in creating impactful videos for SaaS products and various industries. With a focus on storytelling, they craft high-quality explainer videos, product demos, corporate films, and advertisements, helping businesses communicate complex ideas in a clear and engaging manner. As companies seek to enhance customer engagement and boost sales, they often look for alternatives due to factors such as pricing, feature sets, and specific platform compatibility. When searching for an alternative to What a Story, it is essential to consider the variety of video formats offered, the level of customization available, and the overall production quality. Look for agencies that provide comprehensive services, including scriptwriting, animation, and post-production support, to ensure that the final product aligns with your brand's vision. Additionally, prioritize options that offer client support and revision flexibility to achieve the best results.