Lovie Formation

Lovie Formation is an AI-powered platform that fundamentally reimagines the process of starting and running a company. It is designed for founders, freelancers, and builders who want to move from idea to incorporated entity quickly, affordably, and without legal complexity. The core value proposition is simple: describe what you're building in a natural conversation, and Lovie's AI handles the entire formation process—including filing, EIN registration, securing a registered agent, and managing compliance. This approach replaces the traditional, costly model involving lawyers, confusing government portals, and weeks of back-and-forth. Lovie embodies a philosophy of continuous improvement, starting with formation and iteratively expanding to encompass all business admin, from banking to bookkeeping, within a single, predictable subscription. It’s built for the modern creator who believes company formation is just the first step, not a final hurdle, and who wants a partner that evolves alongside their growing business.

AI-Guided Formation Conversation

Instead of filling out complex forms, you simply have a conversation with Lovie's AI. You describe your business goals, structure, and needs in plain language. The AI interprets this, asks clarifying questions, and recommends the optimal entity type (LLC or C-Corp) for your specific situation. It demystifies legal jargon, ensuring you understand every decision before anything is filed, making the process transparent and educational from the very start.

All-Inclusive Subscription Pricing

Lovie operates on a single, transparent monthly plan with no hidden fees or upsells. For $20 per month, you receive company formation, all government and state filing fees, EIN registration, three years of registered agent service, digital mail scanning and forwarding, and AI-guided compliance monitoring. This model contrasts sharply with competitors who charge extra for each service, providing predictable costs and continuous value as Lovie iteratively adds new features like banking and expense tracking at no additional cost.

Integrated Registered Agent & Digital Mail

Your company's compliance requires a registered agent and a professional business address. Lovie includes both for three years as part of the core subscription. They act as your official registered agent in Delaware and provide a digital mailbox where all official, legal, and compliance mail is scanned, securely stored, and forwarded to you. This critical ongoing service is fully integrated into your dashboard, eliminating the need to manage separate providers and ensuring you never miss an important document.

Proactive Compliance Monitoring

Formation is just the beginning. Lovie's AI doesn't stop after your company is created; it actively helps you maintain good standing. The system monitors important deadlines, such as annual report filings and state-specific requirements, and provides clear, plain-language guidance on what you need to do and when. This feature embodies the cyclical, iterative improvement mindset by continuously safeguarding your entity's legal health, allowing you to focus on growth without administrative anxiety.

Tech Startup Founders

For founders building the next big SaaS or tech product, speed and proper structure are critical. Lovie enables them to form a Delaware C-Corp quickly—the preferred entity for venture-backed startups—directly from their workflow. The AI provides essential guidance on cap tables and founder agreements, and the included services like registered agent prepare the company for investment and scaling, all while iterating alongside the startup's rapid development cycle.

Freelancers & Solopreneurs

Independent consultants, designers, and developers seeking to legitimize their business and access liability protection can incorporate their freelance business as an LLC in minutes. Lovie's conversational AI simplifies the decision-making process, and the all-inclusive price with mail handling provides a professional business address and compliance safety net without the high cost and complexity that traditionally deter solo operators from forming an entity.

Side Project Builders

Individuals working on a side hustle or new idea who need a formal entity to open a business bank account, accept payments, or protect their personal assets find Lovie ideal. The low monthly commitment with no long-term contract and the ability to cancel anytime reduces the risk and upfront cost, allowing them to test a business idea with proper structure in place and iterate on the venture itself.

Existing Business Re-structuring

Business owners with an existing sole proprietorship or general partnership looking to upgrade to an LLC or convert to a C-Corp for tax advantages or investment opportunities can use Lovie to manage the transition. The platform guides them through the conversion process, handles the new filing and EIN, and seamlessly integrates ongoing compliance management for the new entity structure, supporting the business's evolution.

How does Lovie form my company?

You begin by having a conversation with Lovie's AI, describing your business and goals. The AI asks questions to understand your needs, recommends the right entity type (LLC or C-Corp), and prepares all necessary formation documents. You review and approve these documents directly in the platform. Once approved, Lovie handles all interactions with state government agencies, files the paperwork, pays the associated fees on your behalf, and manages the entire process until your company is officially formed and you receive your documents and EIN.

What does the $20/mo include?

The $20 monthly subscription includes everything needed to form and maintain your company. This covers the full AI-guided formation service, all government and state filing fees, your Federal EIN registration, three full years of registered agent service, digital mail scanning and forwarding, and ongoing AI-guided compliance monitoring. Critically, it also includes access to all future Lovie products—like business banking, cards, and bookkeeping—at no extra cost, embodying a model of continuous, iterative value addition.

Do I need to understand legal terms?

No, that's the primary benefit of Lovie. The platform is designed to translate complex legal and government jargon into plain, understandable language. The AI explains every step, every document, and every requirement in simple terms. Your role is to describe your business in your own words and make informed decisions based on Lovie's clear explanations, not to decipher legal code or navigate confusing state websites.

Can I trust AI with something this important?

Yes. Lovie's AI is built to guide you through a well-established legal process, not to invent new law. It leverages extensive knowledge of business formation rules to ensure accuracy and compliance. All critical outputs, like your formation documents, are presented for your human review and approval before anything is filed. The AI handles the administrative heavy lifting and complexity, but you retain final control and oversight, making it a powerful and reliable partner for this important step.

Lovie Formation offers one simple, all-inclusive plan designed for continuous value. The Lovie Plan is priced at $20 per month and can be canceled at any time. This single payment includes:

• Formation & Filing: LLC or C-Corp formation with all government and state fees covered, EIN registration, and a filing guarantee.
• Included Services (3 Years): Three years of registered agent service, digital mail scan & forwarding, AI-guided compliance, dashboard access, and priority support.
• Future Products Included: Access to all upcoming Lovie products—such as business banking, cards, invoicing, bookkeeping, and expense tracking—at no additional cost, representing significant future value. This model ensures there are no hidden fees, upsells, or surprise charges, only iterative improvements to the service you receive.