Product Launchpad vs What a Story
Side-by-side comparison to help you choose the right product.
Continuously launch your product to early adopters and refine it with ongoing visibility and user feedback.
Last updated: April 13, 2026
What a Story creates engaging videos that elevate your SaaS product and drive customer growth and sales.
Last updated: March 1, 2026
Visual Comparison
Product Launchpad

What a Story

Feature Comparison
Product Launchpad
AI-Assisted Product Submission
Launching your product is designed to be a swift and seamless process, taking just minutes from start to finish. The platform utilizes AI assistance to guide you through the submission, helping to optimize your listing's title, description, and categorization for maximum clarity and appeal to the right audience. This intelligent support ensures your product makes a strong first impression and is positioned correctly within the ecosystem from day one, setting the stage for continuous discovery.
Evergreen Product Discovery & Ranking
Your product listing does not vanish after 24 hours. Product Launchpad employs a dynamic ranking system based on both engagement and recency, ensuring that products with ongoing interest remain visible on the main discovery feed. This creates a perpetual cycle of exposure, where new users can discover your product long after your initial launch, and sustained interaction helps maintain its prominent placement, driving consistent, organic traffic over time.
Free Dofollow Backlink
Every product submission automatically receives a valuable, permanent dofollow backlink from the Product Launchpad domain. This link is a critical asset for search engine optimization (SEO), signaling to search engines like Google that your site is credible and authoritative. This feature provides a foundational boost to your online visibility, improving your search rankings and enhancing your digital footprint in a sustainable, long-term manner.
Targeted Early Adopter Community
The platform is not a generic listing site; it is a curated community specifically attracting thousands of early adopters, makers, and tech enthusiasts actively looking for new tools. This ensures your product is exposed to an audience predisposed to trying innovations, providing feedback, and becoming genuine users. This targeted matching is central to the platform's iterative growth model, connecting you with the right people who can fuel your product's evolution.
What a Story
Comprehensive Video Production
Our end-to-end video production service encompasses everything from initial strategy development to final edits. We ensure that your vision is realized through a collaborative process that values your input at every stage, making it easy for you to communicate your product effectively.
Tailored Strategies for SaaS
Recognizing the unique needs of SaaS companies, we offer customized video strategies that emphasize conversion rates and customer engagement. Our targeted approach ensures that your video not only informs but also persuades potential customers to take action.
Unlimited Revisions and Support
At What a Story, we believe in the power of iterative improvement. Therefore, we provide unlimited revisions throughout the production process, ensuring that the final product meets your expectations and aligns with your vision perfectly.
Expertise Across Multiple Industries
With experience in various sectors, our team is well-equipped to handle the specific demands of different industries. Whether you are in technology, education, or corporate services, we have the knowledge and skills to create videos that resonate with your audience.
Use Cases
Product Launchpad
Launching a New SaaS or AI Tool
For founders of a new SaaS application or AI-powered tool, Product Launchpad provides the perfect springboard. It allows you to introduce your innovation to a highly relevant audience of early adopters who are eager to test and provide iterative feedback. The sustained visibility helps you move beyond the initial launch spike, building a foundational user base and generating signups that contribute to validating your product-market fit over time.
Boosting SEO and Online Authority
Marketing teams seeking to improve their product's search engine ranking and overall domain authority can leverage the free dofollow backlink and permanent listing. By embedding your product within a respected platform, you create a high-quality inbound link that search engines value. This ongoing SEO benefit contributes to a cycle of improved organic discoverability, driving qualified traffic to your site long after other promotional efforts have concluded.
Generating Ongoing User Feedback
Indie hackers and solo builders can use Product Launchpad as a continuous feedback loop. By maintaining a persistent presence where engaged users can find and interact with your product, you open a channel for consistent comments, questions, and suggestions. This iterative input is invaluable for prioritizing your development roadmap and making continuous improvements that resonate with your target market.
Re-launching or Re-energizing an Existing Product
For products that have plateaued or need a refresh, Product Launchpad offers a mechanism for renewed exposure. Submitting an update or simply benefiting from the evergreen ranking can reintroduce your product to a new wave of potential users. This helps re-engage the community around your offerings, sparking new interest and signups as part of a cyclical growth strategy.
What a Story
Explainer Videos
Explainer videos are essential for simplifying complex products and services. They serve as a powerful tool for engaging potential customers and conveying critical information in an easily digestible format, leading to higher conversion rates.
Product Demos
Product demos showcase your offerings in action, allowing prospective customers to see the value firsthand. These videos can help bridge the gap between interest and purchase by demonstrating how your product solves specific problems.
Educational Content
We create educational videos that inspire and inform your audience. These scalable course videos are perfect for businesses looking to provide valuable content while establishing themselves as thought leaders in their industry.
Social Media Marketing
Our team specializes in creating engaging short-form videos tailored for social media platforms. These ads are designed to capture attention quickly, driving brand awareness and customer engagement consistently.
Overview
About Product Launchpad
Product Launchpad is a revolutionary launch platform engineered for founders, indie hackers, and marketing teams who prioritize sustainable, consistent growth over fleeting viral spikes. Unlike traditional directories that offer a brief moment of attention before your product disappears into obscurity, Product Launchpad is built on a philosophy of continuous, iterative exposure. The platform is designed to keep your product discoverable, actively matching it with the right early adopters and users over an extended period. This cyclical approach transforms a one-time launch event into an ongoing growth engine. By submitting your product, you gain immediate access to a community of thousands seeking the next innovative tool, along with a powerful, free dofollow backlink to boost your SEO and visibility within search engines and Large Language Models (LLMs). The core mission is to move beyond chasing vanity metrics and instead foster a system that generates reliable, long-term traffic, valuable user feedback, and a steady stream of signups, creating a virtuous cycle of improvement and market fit.
About What a Story
What a Story is a leading video production and creative agency that specializes in crafting high-quality explainer videos, product demos, corporate films, and advertisements. Our services cater to a diverse clientele, ranging from Fortune 500 companies to innovative start-ups, ensuring that every video solution is tailored to effectively communicate complex ideas. In a world overwhelmed with information, we prioritize clarity in messaging, making it our mission to distill intricate concepts into straightforward narratives. With over 600 projects successfully completed, we possess the expertise needed to create videos that truly resonate with audiences and generate impactful results. Our belief in the transformative power of storytelling fuels business growth, leading to strong client relationships and an impressive portfolio that has established us as one of the top video agencies worldwide. At What a Story, we strive to unlock opportunities for our clients by delivering unforgettable video content that drives engagement and sales.
Frequently Asked Questions
Product Launchpad FAQ
Is it really free to launch my product?
Yes, submitting and listing your product on Product Launchpad is completely free. There are no hidden fees or charges for the core service of creating your product page, gaining exposure to the community, and receiving your free dofollow backlink. The platform's model is based on providing value to makers to foster a high-quality ecosystem.
How does the ranking system work to keep my product visible?
Products on the main discovery page are ranked using an algorithm that considers both engagement metrics (such as clicks and external visits) and recency. This balanced approach means that a newly launched product gets initial visibility, but products that continue to attract interest from the community maintain their position. This creates a fair and dynamic system that rewards ongoing relevance, not just a one-day launch effort.
What kind of backlink do I get, and how does it help?
You receive a permanent "dofollow" backlink from the Product Launchpad domain to your product's website. A "dofollow" link passes on SEO authority (or "link juice") to your site, which is a positive signal to search engines. This can help improve your site's ranking in search results for relevant keywords, contributing to long-term, organic growth in visibility and traffic.
Who typically uses Product Launchpad to discover products?
The primary audience consists of early adopters, indie hackers, founders, marketers, and tech enthusiasts. These are users who actively browse the platform to find the latest innovations in SaaS, AI tools, maker utilities, and other software products. They are generally more inclined to try new solutions, offer feedback, and become engaged users, making them an ideal target for iterative product growth.
What a Story FAQ
How much does it cost to create a video?
Our pricing ranges from $2,500 to $25,000, influenced by factors such as complexity, length, and deadlines. We encourage potential clients to schedule a consultation for a detailed breakdown of costs tailored to specific project needs.
What is your production process like?
We follow a systematic 9-step process designed to ensure quality and client satisfaction. From strategy formulation to revisions, we prioritize clear communication and collaboration throughout the video production journey.
Can you handle complicated projects?
Absolutely! At What a Story, we thrive on challenges. Our team is equipped to tackle even the most complex projects, ensuring that your vision is transformed into an engaging and informative video.
What kind of clients do you work with?
We work with a diverse range of clients, including Fortune 500 companies and innovative start-ups. Regardless of size or industry, we tailor our video solutions to meet each client’s unique needs and objectives.
Alternatives
Product Launchpad Alternatives
Product Launchpad is a specialized platform within the product launch and discovery category. It is designed for founders and marketers who prioritize sustainable, long-term visibility over a single, fleeting spike in traffic. The platform's core philosophy is cyclical growth, ensuring your product remains discoverable to early adopters well beyond its initial launch day. Users explore alternatives for various reasons, including budget constraints, the need for different feature sets, or a requirement for platforms with larger existing communities. Some may seek more hands-on promotional services or integrations that align with a different stage of their growth cycle. The search for the right tool is an iterative process of matching needs with capabilities. When evaluating alternatives, consider your primary goal: is it immediate user acquisition, SEO backlinks, community feedback, or sustained organic discovery? Look for platforms that support continuous improvement in your chosen metrics. The best fit will align with your growth philosophy, whether that's rapid iteration or building a steady, reliable stream of interested users.
What a Story Alternatives
What a Story is a premier video production and creative agency that specializes in creating impactful videos for SaaS products and various industries. With a focus on storytelling, they craft high-quality explainer videos, product demos, corporate films, and advertisements, helping businesses communicate complex ideas in a clear and engaging manner. As companies seek to enhance customer engagement and boost sales, they often look for alternatives due to factors such as pricing, feature sets, and specific platform compatibility. When searching for an alternative to What a Story, it is essential to consider the variety of video formats offered, the level of customization available, and the overall production quality. Look for agencies that provide comprehensive services, including scriptwriting, animation, and post-production support, to ensure that the final product aligns with your brand's vision. Additionally, prioritize options that offer client support and revision flexibility to achieve the best results.
