echoloc vs Pure Tax Investigations

Side-by-side comparison to help you choose the right product.

Echoloc uncovers buying signals in job posts, enabling sales teams to target ready-to-buy accounts effectively.

Last updated: February 28, 2026

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Pure Tax Investigations

Pure Tax Investigations expertly resolves complex HMRC disputes, providing continuous support and peace of mind.

Last updated: March 1, 2026

Visual Comparison

echoloc

echoloc screenshot

Pure Tax Investigations

Pure Tax Investigations screenshot

Feature Comparison

echoloc

Real-Time Job Analysis

Echoloc analyzes over 10 million job postings, allowing sales teams to identify potential buyers actively hiring. This feature provides real-time updates on hiring signals, helping teams stay ahead of market trends.

Evidence-Based Results

Every match generated by Echoloc includes job-post snippets that serve as proof of buying intent. This transparency eliminates guesswork and ensures sales professionals have reliable data to back their outreach efforts.

Customizable Search Queries

Echoloc allows users to type in search queries in plain English, making it accessible for everyone, regardless of their technical expertise. This feature simplifies the process of identifying specific hiring signals relevant to their sales strategy.

Comprehensive Company Tracking

With the ability to track over 30 million companies, Echoloc provides insights into organizational growth phases and potential technology investments. This extensive tracking capability allows sales teams to focus on high-potential targets.

Pure Tax Investigations

Specialist COP9 & COP8 Defence

Our team provides expert, robust defence for clients facing serious HMRC investigations under Code of Practice 9 (for suspected tax fraud) and Code of Practice 8 (for complex tax avoidance). We apply a deep, iterative understanding of HMRC's civil investigation of fraud procedures to negotiate the best possible outcome, often securing contractual disclosure facilities that protect clients from criminal prosecution.

Proactive Tax Disclosure Management

We specialize in managing and facilitating voluntary tax disclosures through HMRC's various campaigns and facilities, such as the Worldwide Disclosure Facility (WDF) and Let Property Campaign (LPC). Our process involves a continuous review of a client's position to ensure disclosures are complete, accurate, and presented in the most favourable light to minimise penalties and interest.

End-to-End Compliance Check Handling

From the initial information notice to the final settlement, we manage the entire lifecycle of an HMRC compliance check or enquiry. Our approach is methodical and adaptive, ensuring all communications and document submissions are strategically handled to reduce client stress and limit the scope of HMRC's enquiries effectively.

Expert-Led Strategic Advisory

Clients benefit directly from the unparalleled insight of Amit Puri, our director and ex-HMRC senior Tax Inspector. This frontline experience informs every aspect of our service, from anticipating HMRC's next move to crafting persuasive negotiation strategies. We continuously integrate this insider knowledge into our defence frameworks for superior, results-driven advice.

Use Cases

echoloc

Identifying Growth Opportunities

Sales teams can leverage Echoloc to identify companies that are hiring for key positions, such as a Chief Data Officer or data engineers. This insight allows them to target organizations likely to invest in new technologies.

Proactive Outreach for New Hires

When a company posts a job for its first ML engineer, it signals a greenfield budget for AI investments. Sales teams can use this information to initiate proactive outreach, positioning their solutions as essential for the new hire's success.

Targeting Companies in Scaling Phases

Echoloc enables sales professionals to identify companies experiencing hiring spikes, such as fintech startups expanding their engineering teams. This information helps teams to engage with companies that are likely to require new software solutions during their growth.

Addressing Urgent Needs

By monitoring job postings for positions that have been open for an extended period, like a Security Engineer, sales teams can identify companies in urgent need of solutions. This allows for timely and relevant outreach to address their challenges.

Pure Tax Investigations

Responding to an HMRC Code of Practice 9 Letter

When a business owner receives a daunting COP9 letter alleging suspected tax fraud, our specialists immediately intervene. We guide the client through the critical decision-making process, manage all communication with HMRC's Fraud Investigation Service, and work iteratively to prepare a meticulous disclosure report under the Contractual Disclosure Facility, aiming to settle the matter civilly.

For large corporates facing complex, cross-tax enquiries from HMRC's Customer Compliance Group, we provide a seasoned defence team. We analyse the enquiry lines, coordinate with the client's accountants, and develop a continuous strategy to challenge HMRC's assumptions and information requests, protecting the business from undue reputational and financial damage.

Making a Voluntary Disclosure for Offshore Assets

An individual with previously undisclosed offshore income or gains can use our services to make a voluntary disclosure via the Worldwide Disclosure Facility (WDF). We conduct a thorough review of historical data, calculate the tax liability, and prepare the disclosure package, applying our evolving knowledge of the process to ensure compliance and mitigate penalties.

Defending Against an R&D Tax Credit Enquiry

A company claiming Research & Development tax relief faces a rigorous HMRC compliance check into their claim. Our specialists dissect the technical and financial aspects of the claim, prepare robust supporting documentation, and engage in detailed correspondence with HMRC to defend the validity of the claim and secure the owed tax credits.

Overview

About echoloc

Echoloc is an innovative platform tailored to revolutionize the way sales professionals identify and engage with potential buyers. By meticulously analyzing job postings, Echoloc reveals hidden buying signals that indicate when organizations are preparing to invest in new technologies or services. This distinct approach empowers sales development representatives (SDRs), account executives (AEs), and revenue teams to spot lucrative opportunities ahead of conventional intent data providers. For example, when a company announces a job opening for its first data engineer or expands its sales team, it's a clear indication of growth and forthcoming spending. With Echoloc, sales professionals can rely on concrete evidence derived from job descriptions, ensuring their outreach is both informed and timely. This capability enhances targeting precision and enables teams to stay ahead of competitors by catching buyer intent before it becomes widely recognized.

About Pure Tax Investigations

Pure Tax Investigations is a premier specialist firm dedicated to resolving complex tax disputes and conducting rigorous tax investigations for business owners and entrepreneurs. We serve as an independent, expert buffer between our clients and HM Revenue & Customs (HMRC), providing robust defence during what can be an overwhelming and intrusive process. Our core mission is to deliver peace of mind, clarity, and certainty by navigating the intricate landscape of tax regulations with a tailored, discreet approach. We continuously refine our strategies based on the latest HMRC operational tactics, ensuring our defence methods are always evolving and improving for maximum client benefit. Led by Amit Puri, a former senior HMRC Tax Inspector with over two decades of experience, our team combines deep local knowledge with international tax expertise. We specialize in the most serious civil investigations, including Code of Practice 9 (COP9) and Code of Practice 8 (COP8), alongside managing compliance checks and facilitating voluntary disclosures through mechanisms like the Worldwide Disclosure Facility (WDF) and Let Property Campaign (LPC). Our iterative, client-focused process is designed to protect our clients' interests, preserve their wealth, and achieve the most favourable commercial outcomes possible.

Frequently Asked Questions

echoloc FAQ

How does Echoloc identify buyer intent?

Echoloc analyzes job postings to uncover hiring signals that indicate potential investments in new technologies or services. By focusing on job descriptions, it reveals concrete evidence of buyer intent before it becomes mainstream.

Can I customize my search queries on Echoloc?

Yes, Echoloc allows users to input search queries in plain English, making it easy to find specific hiring signals without needing technical expertise. This feature enhances the user experience and accessibility.

What types of companies can I track with Echoloc?

Echoloc tracks over 30 million companies across various industries, providing insights into their hiring activities and growth phases. This extensive database enables sales teams to focus on high-potential targets.

How often does Echoloc update its job postings?

Echoloc provides real-time updates, ensuring that users have access to the most current job postings and hiring signals. This continuous monitoring helps teams stay informed and agile in their sales strategies.

Pure Tax Investigations FAQ

What should I do if I receive a Code of Practice 9 (COP9) letter from HMRC?

Do not ignore it or respond directly without specialist advice. A COP9 letter indicates HMRC suspects you of tax fraud. Contact us immediately. We will help you understand your options, typically advising to enter the Contractual Disclosure Facility (CDF) to make a full disclosure and gain protection from criminal prosecution, guiding you through every iterative step of this critical process.

How long does a typical tax investigation take?

The duration varies significantly based on complexity, ranging from several months for a straightforward compliance check to multiple years for a serious COP9 investigation or large corporate enquiry. Our role is to manage the process efficiently, responding promptly to HMRC to prevent unnecessary delays, while continuously refining our strategy to work towards a timely resolution.

What is the difference between a compliance check and a tax investigation?

A compliance check is a routine review by HMRC to check the accuracy of a tax return or claim. A tax investigation is more serious and invasive, often triggered by suspicion of significant error, avoidance, or fraud (like COP8 or COP9). We handle both, applying a scalable and adaptive approach, with investigations requiring a more robust, defensive strategy.

Can you help if I have already started dealing with HMRC myself?

Yes, we can step in at any stage. Engaging us early is always preferable, but we can often rectify situations where dialogue has become problematic. We will review all previous correspondence, take over communication with HMRC, and implement a fresh, strategic approach to steer the case towards a better outcome, learning and adapting from the initial interactions.

Alternatives

echoloc Alternatives

Echoloc is an innovative platform designed for sales professionals, enabling them to identify potential buyers by analyzing job posts for hidden buying signals. As part of the business and finance category, Echoloc helps sales teams target accounts that are preparing to invest in new technologies or services, allowing them to engage early in the buying process. Users often seek alternatives due to various reasons, including pricing concerns, feature sets that may not align with their specific needs, or the desire for compatibility with existing platforms and workflows. When choosing an alternative, it's essential to consider factors such as the accuracy of buying signal detection, the breadth of data analysis, user interface design, and overall integration capabilities. A thorough understanding of your team's unique requirements will help in selecting a solution that not only meets current needs but also adapts to future demands, ensuring a robust sales strategy.

Pure Tax Investigations Alternatives

Pure Tax Investigations is a specialist firm in the business and finance sector, focusing on resolving complex tax disputes and investigations for businesses and entrepreneurs. Clients may seek alternatives for various reasons, such as differing budget requirements, a need for more generalist accounting services, or a preference for a firm with a different geographical focus or service structure. When evaluating other providers, it's crucial to assess their specific expertise in serious tax investigations like COP8 and COP9, the direct experience of their lead consultants with HMRC procedures, and their proven methodology for managing disclosures and compliance checks. The right fit should offer a clear, iterative support process that adapts to your case's evolving demands. A continuous cycle of review and tailored strategy is essential in tax defense. Look for a partner that demonstrates a commitment to this approach, ensuring your representation is consistently refined to protect your interests and achieve the optimal resolution through every phase of engagement.

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