Formly

Formly is a next-generation form builder designed to eliminate the friction of starting from scratch. Instead of staring at a blank page, teams describe the outcome they want in plain language to an AI agent, and Formly generates a polished, high-converting form in seconds. The product supports any major AI assistant, including Claude, ChatGPT, Cursor, Codex, and OpenClaw, making it a versatile tool for modern teams. Once the AI drafts the form, users can fine-tune every detail in a full visual editor with drag-and-drop blocks, multi-page flows, conditional logic, and answer piping. Formly is built for product managers, HR teams, marketers, and developers who need to collect qualified leads, screen applicants, gather honest feedback, or manage event signups without technical overhead. The platform emphasizes data sovereignty with GDPR-compliant hosting in Europe, no cookies, and no tracking of responses. Submissions flow directly into your workflow through webhooks, API, or MCP, and your AI agent can summarize results back in chat. Formly offers unlimited forms and submissions with a simple, cancel-anytime plan, making it a cyclical tool where you continuously ask, refine, publish, and analyze to improve your data collection over time.

AI-Powered Form Generation

Describe your desired outcome in natural language to any connected AI agent, and Formly instantly generates a complete form with relevant questions, field types, and page flow. This feature eliminates the blank-page paralysis and speeds up form creation from hours to seconds. You can iterate by asking for adjustments, such as adding a resume upload or changing a rating scale, and the AI refines the draft without losing your previous work.

Full Visual Editor

Every AI-generated form opens in a real visual editor where you have complete control. Drag and drop any block, from text inputs and dropdowns to signatures, ratings, and file uploads. Create multi-page flows to break long surveys into focused steps, and use conditional logic to show or hide fields based on previous answers. The live preview updates instantly, and you can apply custom branding to match your company identity.

Intelligent Response Handling

Formly goes beyond basic collection with answer piping, variables, and personalized paths. Use captured data like a respondent's name or email to customize subsequent questions, making each interaction feel tailored. Conditional logic ensures respondents only see relevant questions, improving completion rates. The platform tracks submissions, analytics, and completion rates, and your AI agent can summarize results directly in your chat interface.

Seamless Integrations and Embedding

Submissions never sit idle in a dashboard. Formly pipes every response into your CRM, database, or any tool through webhooks, REST API, or MCP. You can embed forms directly on your website, share them via short links, or use your own domain. Upcoming integrations with Notion, Zapier, and Make will further expand automation possibilities, ensuring your data flows where it needs to go without manual effort.

Job Application Screening

HR teams can generate a comprehensive job application form by simply asking the AI to "build a job application form with a resume upload." The AI drafts questions for personal details, experience, and skills, and includes a file upload block for CVs. Conditional logic can show additional questions for specific roles, and multi-page flows keep applicants engaged. Submissions are piped via webhook to your ATS or summarized by the agent for quick review.

Customer Feedback and Surveys

Product managers can create feedback surveys for beta users by describing the goal, such as "create a feedback survey for our beta users and publish it." Formly generates rating scales, open-ended questions, and multiple-choice options. The visual editor lets you add answer piping to personalize follow-ups based on ratings. Analytics show completion rates and average ratings, while the AI agent can summarize key themes like "most beta users ask for dark mode and CSV export."

Lead Generation for Marketing

Marketers can build lead capture forms that qualify prospects without manual work. By starting with "I need to screen 200 job applicants" or "collect signups for our webinar," Formly selects field types that maximize conversions. Conditional logic hides irrelevant fields, and answer piping personalizes thank-you messages. Every submission triggers a webhook to your CRM, ensuring leads are followed up instantly.

Event Registration and Management

Event coordinators can generate registration forms with multi-page flows for personal details, session preferences, and dietary requirements. File uploads allow attendees to submit materials, and signatures can confirm terms. The form can be embedded on the event website or shared via a short link. Post-event, the AI agent can pull response summaries and attendance data, enabling continuous improvement for future events.

How does Formly generate a form from a chat description?

You connect Formly to your preferred AI agent (Claude, ChatGPT, Cursor, Codex, or OpenClaw) once. After that, you simply describe the outcome you want, such as "create a feedback survey for our beta users" or "build a job application form with a resume upload." The AI agent drafts the questions, field types, and page flow based on your goal. You can then review the draft in the visual editor and make any adjustments before publishing.

Can I customize the form after the AI generates it?

Absolutely. Every AI-generated form opens in a full visual editor, not a locked template. You can drag and drop new blocks, rearrange pages, add conditional logic, apply custom branding, and modify any field. The editor supports real-time preview, so you see exactly how respondents will experience the form. This flexibility lets you refine the AI's draft or start from scratch whenever needed.

Where is my data stored and is it secure?

Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses in any way. Your data remains yours, and you have full control over who can access submissions. For enterprise needs, you can use your own domain and manage access through the dashboard. All integrations, including webhooks and API, use encrypted connections.

How do I get responses out of Formly and into my tools?

Responses flow out of Formly through multiple channels. You can set up webhooks to push every submission to any service that accepts them, such as your CRM or database, the moment it arrives. The REST API and MCP allow your AI agent to fetch and summarize responses on demand. Upcoming integrations with Notion, Zapier, and Make will provide even more automation options without coding.

Formly offers a single, simple plan with unlimited forms and submissions. You can cancel anytime with no long-term commitment. The plan includes full access to AI-powered form generation, the visual editor, all block types, conditional logic, answer piping, custom branding, embedding, analytics, webhooks, API, and MCP integrations. There are no hidden fees or per-response charges. To get started, you can create a form and begin collecting answers immediately.