Peekaboo

About Peekaboo

In the new frontier of AI-powered search, visibility is no longer just about traditional SEO. Peekaboo is the pioneering AI Search visibility platform designed to help brands and agencies navigate this shift. It provides the critical tools to track, analyze, and optimize how a brand appears across leading AI platforms like ChatGPT, Gemini, and Perplexity. As consumer search behavior evolves, being cited as a source or recommendation within an AI answer becomes a powerful driver of awareness and trust. Peekaboo turns these AI mentions into measurable business growth by closing the loop between AI visibility and real-world outcomes. It is built for modern marketers, SEO specialists, and business leaders who understand that staying ahead requires a continuous, iterative approach to their digital presence. The platform empowers users to not just see where they stand today but to implement a cycle of improvement—tracking performance, gleaning insights, optimizing content, and tracking again—ensuring their brand remains relevant and authoritative as AI search continues to develop.

Features of Peekaboo

AI Search Tracking & Monitoring

Peekaboo continuously monitors a vast array of user prompts across major AI platforms to identify when and how your brand is mentioned. You can select and track specific, relevant prompts that matter to your business, such as "Which team chat tool is best for a 10-person startup?" This provides a clear, ongoing view of your brand's visibility in the conversational answers that are shaping user decisions, forming the foundational data for all iterative improvement.

Visibility Analysis & Insights

Beyond simple tracking, Peekaboo analyzes the context and sentiment of each brand mention. It reveals whether your product is recommended, compared, or simply listed, and identifies the key attributes or features cited by the AI. These insights are crucial for understanding your brand's perceived strengths and weaknesses in the AI landscape, enabling a data-driven feedback loop to refine your messaging and content strategy for better performance.

Prompt Performance Optimization

The platform helps you identify which prompts and questions are most valuable for your brand to appear in. By understanding the search intent behind high-performing prompts, you can strategically optimize your website and public content to better align with these queries. This creates a virtuous cycle: improved content leads to better AI visibility, which in turn provides new data to further refine and enhance your optimization efforts.

Competitive Benchmarking

Peekaboo allows you to monitor not just your own brand, but also your key competitors' visibility across the same AI platforms and prompts. This feature provides critical competitive intelligence, showing you who is winning the AI visibility race for crucial industry terms. You can then analyze their strategies and adapt your own in a continuous cycle of benchmarking and improvement to capture more market mindshare.

Use Cases of Peekaboo

For Digital Marketing Agencies

Agencies can leverage Peekaboo to provide a cutting-edge, value-added service for their clients. By continuously monitoring and reporting on AI search visibility, agencies demonstrate proactive leadership in a new marketing channel. They can run iterative campaigns—tracking initial visibility, implementing content optimizations based on insights, and measuring the uplift—thereby proving ROI and securing long-term client partnerships in the evolving digital landscape.

For SaaS and Tech Companies

For B2B SaaS brands, being recommended by AI in response to specific feature or comparison queries is a powerful lead generation tool. Peekaboo helps these companies identify the exact prompts potential buyers are using, understand how their solution stacks up against competitors in AI answers, and systematically optimize their public documentation and content to improve their ranking and mention quality in a continuous feedback loop.

For E-commerce Brands

E-commerce businesses can use Peekaboo to track how their products are mentioned in AI-powered shopping and recommendation queries. By understanding which product attributes, use cases, or comparisons are being surfaced by AI assistants, they can refine product descriptions, highlight key features, and structure their site content to better match this new form of search intent, driving a cyclical improvement in organic discovery and sales.

For SEO and Content Teams

SEO professionals are tasked with maintaining visibility across all search mediums. Peekaboo integrates into their workflow by providing the missing data layer for AI search. Teams can identify content gaps revealed by AI answers, create targeted content to fill those gaps, and then monitor the impact of those changes on AI visibility. This creates a new, essential pillar for a holistic and iterative search strategy.

Frequently Asked Questions

How does Peekaboo track mentions in AI platforms?

Peekaboo uses sophisticated technology to simulate a wide range of user prompts and queries across platforms like ChatGPT, Gemini, and Perplexity. It then analyzes the generated answers in real-time to detect brand mentions, context, and sentiment. This process runs continuously, creating a living dataset of your brand's AI search presence that you can monitor and act upon.

What kind of prompts should I track?

You should track prompts that directly relate to your products, services, industry, and target customer's pain points. The examples on the Peekaboo site, such as "Which team chat tool is best for a 10-person startup?" or "What enterprise-grade security features should a chat tool have?" are perfect templates. Focus on questions that indicate commercial intent or research during a buyer's journey.

Is there a free trial or report available?

Yes, Peekaboo offers a free AI visibility report to get started. You simply enter your website URL, and within two minutes—with no credit card or sign-up required—you will receive an initial analysis. This report provides a snapshot of your current visibility and serves as the starting point for a cycle of deeper tracking and optimization with the full platform.

How is AI search visibility different from traditional SEO?

Traditional SEO focuses on optimizing for keyword-based queries on search engines like Google, where results are links to webpages. AI search visibility focuses on how your brand is incorporated into the conversational, synthesized answers provided by AI assistants. Success here depends on being cited as a trusted source or top recommendation within the answer text itself, which requires a different, more iterative content and authority-building strategy.