Master Metrics

About Master Metrics

Master Metrics is the all-in-one management solution engineered by marketers, for marketers. Born from the real-world challenges faced in digital marketing agencies, it is specifically designed for agencies and marketing teams who are tired of juggling disparate data sources and manual reporting. The platform's core mission is to maximize marketing and sales results through better, more accessible data. It simplifies complex analytics by unifying your data into smart dashboards, setting up intelligent custom alerts, and offering seamless integrations with the tools you already use. This empowers teams to make data-driven decisions effortlessly, turning raw data into actionable strategy. Master Metrics embodies a philosophy of continuous improvement, providing the tools not just to see your current performance, but to constantly iterate, optimize, and elevate your campaigns. It’s more than a dashboard; it’s a cycle of insight, action, and refinement built for the dynamic pace of modern marketing.

Features of Master Metrics

Centralized Overview Table

Gain immediate, at-a-glance visibility into what demands your attention with the customizable Overview Control Panel. This powerful table consolidates all your client's ad network data and allows you to add custom fields like budget, goals, and assigned analyst. You can merge data using formulas, bringing together information from all connected sources into a single, actionable command center. This feature eliminates the need to switch between tabs and platforms, creating a foundation for continuous performance monitoring and rapid response.

Intelligent Marketing Alerts

Automate your oversight and protect your budgets with proactive, customizable alerts. Set triggers to get notified whenever a specific metric crosses a predetermined threshold—like a campaign underperforming, ecommerce sales dropping, or a CRM close rate declining. Crucially, you can control daily spend to hit monthly budgets by receiving alerts when you are above or below a target percentage. These alerts can be sent directly to your email, Slack, WhatsApp, or favorite project management tools like ClickUp, Asana, or Monday, ensuring your team is always informed and ready to iterate on strategy.

AI-Powered Google Slides Presentations

Revolutionize client reporting by creating professional, editable Google Slides presentations in just a few clicks with AI. Simply select your data sources, key metrics, goals, and a preferred design template. Master Metrics then automatically generates a comprehensive presentation, complete with insights and visualizations. This transforms hours of manual report building into a swift, repeatable process, allowing you to focus on analysis and strategy while consistently delivering high-impact updates that showcase an ongoing cycle of improvement.

Unified Dashboards & Data Connectors

Create comprehensive dashboards with one click by pulling from 10+ marketing data sources. Share these insights easily via public links, PDF exports, or scheduled email reports. Furthermore, Master Metrics deeply integrates with your workflow by automatically extracting and merging data into Google Sheets and Looker Studio. Schedule data exports to keep your spreadsheets and reports refreshed automatically, ensuring your analysis is always based on the latest information and facilitating a seamless, iterative workflow across your entire tech stack.

Use Cases of Master Metrics

Agency Client Performance Management

Marketing agencies can efficiently manage multiple client accounts from a single pane of glass. The Overview Table provides a snapshot of all campaigns, highlighting which need immediate intervention based on custom KPIs and budgets. Dashboards tailored for each client, combined with automated alerts on performance dips, enable proactive account management. This continuous oversight allows agencies to demonstrate constant value and strategic iteration, strengthening client relationships and retention through data-driven transparency.

Ecommerce Marketing Optimization

Ecommerce teams can connect their ad platforms, Google Analytics, and social media to monitor sales funnel performance in real time. Set alerts for sudden drops in conversion rates or unexpected spikes in ad spend. By using custom formulas to calculate metrics like Return on Ad Spend (ROAS) across platforms, teams can quickly identify winning products or underperforming channels. This enables a cycle of rapid testing, measurement, and reallocation of budget to maximize revenue.

Automated Financial Oversight for Campaigns

Marketing directors and finance teams can use Alerts to maintain strict budgetary control. By setting alerts for daily spend against a monthly budget goal, teams are notified before overspending occurs, allowing for daily adjustments. This proactive financial governance turns budget management from a monthly retrospective task into an iterative, daily process, ensuring marketing investments are efficient and aligned with financial targets continuously.

Streamlined Client Reporting & Reviews

Consultants and freelancers can eliminate the manual grind of monthly reporting. Using the AI Google Slides feature, they can generate a polished performance review in minutes. By scheduling dashboard data refreshes and email reports, they ensure clients receive consistent, up-to-date information automatically. This not only saves countless hours but also elevates the client experience by providing regular, professional insights that frame results within a narrative of ongoing optimization and growth.

Frequently Asked Questions

What data sources can I connect to Master Metrics?

Master Metrics integrates with 10+ key marketing and sales data sources, including major ad networks (like Google Ads, Meta Ads), analytics platforms, and CRM systems. The platform is built to consolidate data from these disparate sources into a single overview, dashboards, and reports. You can check their website's "Data Sources" section for the most current and comprehensive list of available connectors.

How does the AI Google Slides presentation feature work?

You simply select the connected data sources, choose the specific metrics and campaign goals you want to highlight, and pick a design template. Master Metrics' AI then processes this information to generate a complete, editable Google Slides presentation. It populates slides with data visualizations, insights, and commentary, saving you hours of manual design and data entry while ensuring a consistent, professional format for every client review.

Can I control who sees my dashboards and reports?

Yes, Master Metrics offers flexible sharing options. You can share live dashboards via secure public links, export them as static PDF files, or schedule automated email reports to be sent to clients or internal stakeholders at regular intervals. This allows you to control the dissemination of information and tailor the reporting format to the needs of each audience, facilitating a smooth flow of insights.

What kind of support is offered with the different plans?

Support and implementation assistance vary by plan. According to the provided pricing table, the entry-level "Freelancer" plan does not include implementation support. However, all paid plans from "Basic" and above include "Free" implementation support. This suggests that onboarding help is available to ensure you can successfully connect your data and start your cycle of improvement without significant setup hurdles.

Pricing of Master Metrics

Master Metrics offers a tiered pricing structure designed to scale with your business needs, starting with a 7-day free trial. Plans are primarily differentiated by the number of accounts (data source connections) you can manage. Key features like the Looker connector, Sheets connector, Alerts, Dashboards, the Overview Table, and AI Slides become available or expand across the tiers. Plans range from the Freelancer plan at $30/month for 15 accounts (lacking the Overview Table and AI Slides) to the Pro Plus 2 plan at $439/month for 250 accounts, with comprehensive features and free implementation support included on all paid plans above the Freelancer tier.