B2B Go-to-Market Partner

About B2B Go-to-Market Partner

B2B Go-to-Market Partner by devlo is a specialized agency service designed to bridge the critical gap between product launch and revenue generation for B2B SaaS and technology companies. It transforms your "Live" product status into tangible "Revenue" by taking full ownership of your outbound go-to-market (GTM) and sales prospecting strategy. This service is engineered for founders and sales leaders who excel at rapid product development but need a parallel, high-velocity engine for market entry and lead generation. The core value proposition is a predictable, performance-driven partnership that scales your pipeline without scaling your internal headcount or fixed costs. By outsourcing the entire outbound function—from ideal customer profile (ICP) definition to qualified meeting booking—your internal team can focus exclusively on closing deals. The methodology is built on a cyclical and iterative process of continuous improvement, where campaign data is constantly analyzed and strategies are refined to ensure your growth never lags behind your ship date, enabling fast validation in new markets and controlled, scalable acquisition.

Features of B2B Go-to-Market Partner

End-to-End Outbound Methodology

Our proven, six-step process ensures a systematic and data-driven approach to lead generation. It begins with Precision Targeting based on a strict ICP and moves through Value Proposition Alignment, Campaign Strategy design, Data Sourcing, Multi-Channel Sequence Activation, and ends with full Qualification & Handoff of ready-to-buy leads. This cyclical framework is continuously optimized based on performance metrics, creating a feedback loop that steadily improves campaign effectiveness and meeting quality over time.

Enterprise Tech Stack & Rapid Launch

We deploy and manage an enterprise-grade technology suite—including tools like Clay, Lemlist, and LinkedIn Sales Navigator—on your behalf, eliminating licensing fees and setup complexity. This powerful infrastructure, combined with our streamlined onboarding, allows us to launch a fully operational, multi-channel outbound campaign in just 21 days. You gain immediate access to top-tier sales acceleration tools without any upfront investment or technical headache, accelerating your time-to-first-meeting.

Transparent Performance Partnership

We operate as a seamless extension of your team, fostering a culture of performance and transparency. This involves weekly and monthly reporting on key metrics like open rates, reply rates, and pipeline generation. We actively solicit feedback and conduct prompt A/B testing on messaging, allowing for real-time adjustments and strategic pivots. This iterative collaboration ensures strategies remain aligned with your goals and market response, building a reliable, long-term pipeline.

Predictable Investment Models

We transform the high, fixed costs and risks of hiring in-house SDRs into flexible, predictable investments. Offering monthly retainers, per-booked-meeting fees, and project-based engagements starting at $3k per month, we provide a lower and more controllable Cost of Acquisition (CAC). This model turns sales development from a capital-intensive burden into a scalable, variable growth lever you can dial up or down based on performance and business needs.

Use Cases of B2B Go-to-Market Partner

Accelerating Time-to-Revenue for New Products

For companies that have just launched a new B2B product or feature, this service provides an immediate market entry engine. Instead of waiting months to build an internal outbound team, we launch targeted campaigns in 21 days, generating qualified sales meetings to quickly convert your "Live" status into paying customers and validating product-market fit through real sales conversations.

Scaling Pipeline Without Scaling Headcount

Established companies looking to increase sales velocity without the cost, time, and risk of recruiting, training, and managing additional Sales Development Representatives (SDRs) can outsource the function to us. We act as your dedicated outbound arm, prospecting and booking meetings so your valuable internal sales team can focus entirely on their core strength: demoing, negotiating, and closing deals.

Validating and Entering New Markets

When expanding into new geographic regions or verticals, our service enables fast, low-risk market validation. We scout the new landscape, adapt your ICP and messaging, and run targeted outreach campaigns to test offer resonance. This iterative testing process provides concrete data on market fit and demand before you commit significant internal resources or make costly strategic pivots.

Overcoming SDR Team Inefficiencies

Companies struggling with high SDR turnover, lengthy training cycles, or inconsistent results can leverage our service to stabilize and optimize lead generation. We bring a proven methodology, professional consistency, and a performance culture that delivers reliable meeting volume. This allows you to gain control over acquisition costs and ensure a steady flow of high-intent leads into your sales funnel.

Frequently Asked Questions

What is your typical campaign launch timeline?

We operate on a rapid launch model designed for speed. From the initial kickoff and strategy session, we typically have your first multi-channel outreach campaign live and generating prospects within 21 days. This timeline includes our six-step process: defining your ICP, aligning messaging, designing sequences, sourcing/verifying data, and activating campaigns, ensuring no momentum is lost after your product ships.

How do you ensure the leads are qualified for our sales team?

Our qualification process is rigorous and focused on sales-ready indicators. Before any meeting is booked, we qualify leads based on key criteria, primarily budget and authority (BANT framework). We engage in conversations to confirm need, timeline, and decision-making capacity, ensuring that when a meeting is handed off to your closers, it is with a genuinely interested and qualified prospect, maximizing your team's efficiency.

What makes your approach different from other lead gen agencies?

Our differentiation lies in our cyclical, iterative methodology and true partnership model. We don't just execute campaigns; we embed with your team, providing transparent reporting and continuously optimizing based on data. Combined with our enterprise tech stack, rapid launch capability, and flexible pricing, we focus on building a predictable, long-term pipeline with a lower CAC, acting as a strategic growth partner rather than a transactional vendor.

Do we need any existing tools or infrastructure to work with you?

No, you need no existing sales infrastructure. We provide and manage the entire enterprise-grade technology stack required for modern outbound sales, including prospecting, automation, and engagement tools. This turnkey approach means you can benefit from top-tier sales acceleration capabilities from day one without any prior setup, investment in software licenses, or training overhead.

Pricing of B2B Go-to-Market Partner

We offer flexible and predictable investment models designed to turn fixed costs into scalable growth levers. Our engagements can be structured as monthly retainers, per-booked-meeting fees, or project-based scopes, allowing you to choose the model that best fits your cash flow and goals. Programs typically start at an investment of $3,000 per month, providing a clear and controlled Cost of Acquisition (CAC) that is often lower than building and maintaining an equivalent in-house team. We recommend a free consultation to discuss your specific objectives and tailor a pricing plan accordingly.